RV Sales Maximizer Sessions

RV Sales Maximizer – Intermediate & Advanced One-on-One Sessions

“Robust RV sales come as a direct result of ‘excellence’ in RV marketing. And, RVT’s all about helping Dealers connect with Buyers through marketing RVs – with excellence.”

Shawn Friesen, Sr. VP RVT.com

The “Competitive Edge” RV Sellers Need…
Marketing RVs – if you want to be competitive, effective & successful – is a complex and rapidly changing environment. In fact, as many dealers acknowledge, it can be tough to keep up with the latest advances in Digital Marketing tools, tactics, techniques (and even the terminology!)

ENTER: RVT.com’s RV Sales Maximizer –
Intermediate & Advanced Sessions

“The Sessions” are professional consultations available at no-cost to all RVT.com Dealer customers. Intermediate or Advanced, there’s a “Session” that’s helpful for all RV Digital Marketers. Together with Dealer Principals and/or Staff, our professional RV Digital Marketing Consultants help you assess your current digital footprint (on RVT and beyond) and then help optimize it.

I. RV Sales Maximizer Sessions – Intermediate

• Make sure you cover your basics
• Assess and Fine Tune your current advertising on RVT.com

Plus,

• How to create RV listings that convert to sales
• “Bad Data” is costing you sales! Analyze (and permanently fix) the quality of your RV inventory data.
  • Photos – No., quality
  • RV Video
  • Google hates “duplicate content!” – What you can do about it.
• De-bunk some “Old School” beliefs that are likely COSTING you leads.
• Simple “settings tweaks” to your RVT.com Account that stimulate more buyers to call, email and visit you.

II. RV Sales Maximizer Sessions – Advanced

RV marketing (and sales!) is all about getting more buyers to “open up” and look at your listings. Experts say…

“Back in the day, we based our ROI on the number of form leads we received. Now, our goal is to get as many VDP views (Vehicle Detail Page views – a.k.a. RV Detail Page views)… as possible.”

Trent Waybright, Ft. Wayne, IN dealership group.

In fact, the more buyers who view any specific RV listing – and the more time they spend looking at that listing – the more likely that RV is to sell.

That’s why your RV Sales Maximizer Session – Advanced shows you how to get more RV shoppers to look at YOUR listings.

You will…

• Learn how you can “butt in” ahead of your competition and get more RVDP views to your units when you “Feature” certain RVs to buyers more prominently – in your Region or even buyers Nation-Wide.
• Consider different target audiences: Buyers who hit your website VS. Buyers who hit RVT.com. Are they 2 separate — yet equally viable — markets of buyers?
• Explore techniques known to drive buyer views to your listings using Display Advertising opportunities ON the pages of RVT.com – where millions of RV consumers shop.
• Understand how to run Digital Ads (to the RVT buyer audience) which appear OFF of RVT.com. (Re-Marketing)
• Why using multiple, different creatives when re-targeting buyers gets you more clicks (and RV sales!)
• See Case Studies about individual RV shoppers being served crazy-effective Digital Ads which are created “dynamically,” on-the-fly using YOUR actual inventory!
• See actual click through (CTR) stats when each dynamic ad is automatically designed using exactly the same RV(s) which each individual buyer has actually viewed. Powerful! (Dynamic ReMarketing)
• Programmatic – Direct, Premium, Automated Guaranteed, Preferred Deals
• Explore your options: Dynamic creative VS. Custom, branded creative about your dealership, your Specials, your Promotions and the benefits of dealing with you.

Vehicle Detail Page views “are the Holy Grail of efficient Digital Marketing.”

Dean Evans, CEO of LotLinx

Schedule your RV Sales Maximizer – Intermediate or Advanced Session here

By applying just a few tweaks offered by Chris Mapson of RVT we were able to increase “ALL” of our stats. In doing so it didn’t take long to see the traffic increase both on RVT and our website.

Chris Hall, MB Thomas RV Sales, St Louis MO