RV Consumers Online – Fall 2014 RV Market Report

Sumas, WA — October 30, 2014

A new report from RV classifieds provider RVT.com details consumer trends when shopping for RVs online. The document cites RVT’s directly recorded Google Analytics traffic data, showing shopping behaviour on over 6.8 million website visits (over 40 million website page views) over the course of a 12 month period, ending this October. “Our data collection capabilities have grown more robust within the last year or so,” says RVT Data Analyst Drew Clifton. “No question, we are now marketing with a higher level of audience insight, and opening our doors to new advertising partners, including offering our rich re-marketing lists – engaged, in-market RV consumers – to the RV industry.”

Mobile adoption the hottest topic this year

While much of the report’s information could prove valuable to anyone who markets to RV owners, the top finding from the year-long dataset is the dramatic shift to mobile device usage among people who shop for recreational vehicles online. On tablet and smartphone use by RV shoppers, Clifton states, “It’s possible that our (recreational vehicle consumer) demographic is slightly behind the curve in mobile adoption. But regardless of whether that’s true or not, this data looks more like a 3 to 5 year change than a single year! It was truly shocking to see this landslide run to mobile.” This detailed data can be found in the report, as well as information on the following:

  • Real demographic data, such as age and affinity/interest groups.
  • The 25 most viewed RV brands.
  • Various user content viewing trends.
  • Email inquiry conversion rate numbers, including seller (dealer and by-owner) followup habits.

The 6 page PDF can be downloaded here.

.zip image pack of the charts used in the report is also available.

As a part of their RV dealer and industry advertising services, RVT.com offers more in-depth data analysis, to segment user groups from among their in-market RVer traffic. Any advertisers interested in marketing to RVT’s audience can visit https://www.rvt.com/advertising.php.

RVT.com Reports RV Shopper Traffic Jump of 32% to 9.2 Million in 2012; Mobile Shopper Visits Up 267% and iPad Use Rises 425% RVT.com is reporting that visitor traffic for its industry-leading Internet classifieds for new and used RVs rose 32 percent to 9.2 million in 2012, and that RV shoppers accessing the site via mobile devices rose by more than 267 percent.

Sumas, WA (PRWEB) January 22, 2013

RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, is reporting that its RV shopper traffic rose 32.4 percent to 9.2 million in 2012 compared with one year prior, and that RV shoppers visiting the site from mobile devices increased by more than 267 percent.

RVT.com also reported that the number of iPad visits – whether coming to the website directly or through the RVT.com iPad app increased by 425 percent, from 189,541 visits in 2011 to 995,684 visits in 2012.

“The work we’ve done in the past couple of years in SEO, website enhancement and mobile app and site development has paid off in a significant jump in RV consumer traffic to RVT.com,” said Shawn Friesen, RVT.com Vice President. “All the online tools we’ve provided to RV dealers and sellers to help them reach customers online – including Google Search plus Facebook and our mobile website and apps for the iPad and iPhone are resulting in record breaking lead generation and ultimately sales.”

Visits to RVT.com’s related websites also jumped in 2012, with visits to RVTowables.com up 45 percent and visits to RVMotorized.com up 130 percent in 2012 over the prior year.

Currently, RVT.com showcases 60,000 new and used RVs for sale, making it North America’s premier RV marketplace.

For more information, visit https://www.RVT.com.

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 9.2 million annual consumer visits, featuring 60,000 new and used RVs for sale by owner and dealers. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of more than 60,000 RVs since 2002, and currently showcases inventory for more than 650 RV dealerships.

RVT.com Mobile Apps Top the Charts for Usability Online RV classified ad engine RVT.com reports on new data gleaned from its iPhone and iPad app offerings – finding that mobile app visitors are now exploring deeper into the website than their desktop counterparts.

Sumas, WA (PRWEB) January 08, 2013

In the two and a half years since the company’s summer 2010 launch of its original iPhone app, RVT.com Mobile, consumer use has soared with tens of thousands of downloads to date. Six months later the company launched its iPad app, RV Classifieds. Growth in consumer use can only be described as exponential.

At the time of this writing the current versions of both iOS apps are downloaded thousands of times per month – typically between 300 and 600 per week (not including update downloads).

RVT.com has seen its app usage grow by approximately 130% in the last year. In 2012, app traffic generated over 200,000 visits – more than 20,000 visits in August alone.

What’s even more interesting is that the apps generate what appears to be much higher quality traffic, scored by visitor engagement metrics (for example – visitors staying on the site longer).

A comparison of mobile app traffic to normal website traffic stats revealed that app based visitors generate significantly higher page view counts, as well as much lower bounce rates (the number of visitors that only view one page and then leave). Both of these are considered to be important indicators of quality traffic. This difference is substantial, and enough to make any website owner stand up and take notice.

As a leading source of online classified advertising for RVs, RVT.com was the first in the industry to offer visitors the convenience of both iPhone and iPad apps to buy and sell new and used recreational vehicles.

On the development side, one key factor has been to try and make the best use of both the phone and tablet platforms. While the RVT.com iPhone app is primarily a utility (search) tool designed for fast information, the iPad app is designed more for content consumption – offering a digital “magazine style” format that takes advantage of the tablet’s larger screen size.

For companies that are already offering an app, or are considering going the app route, RVT.com claims that one of the hallmarks of its success in the app marketplace has been its willingness to listen to its audience and incorporate user requested features in the updated app versions.

Here’s a brief look at each app as they have developed since their release:

RVT.com Mobile for iPhone – launched summer 2010. RV buyers can quickly and easily search more than 50,000 new and used RVs for sale by keyword, make, model, stock number or location. An update in January 2011 added an advanced search function similar to the main website. In response to a search timeout issue, the 2nd version of the app was released in June 2012.

RV Classifieds for iPad is released in December of 2010, building on the success of the iPhone offering. Several improvements have been made to the app since its launch, including an update in December of 2011 which added the new ability to search by multiple states/provinces in the same session. In August 2012 the price, length, year and location filter selection tools saw an improvement.

As a market leader, embracing new technologies and anticipating future trends is key. “Apps are a current trend with mobile, but we don’t know if it will remain that way forever,” says Shawn Friesen, Vice President of RVT.com. “Apps are currently ‘all the rage’ for the mobile consumer, however, they are expensive and time-consuming to develop, and with so many devices now flooding the market, near impossible to create and keep apps current. On the other hand, mobile websites or ‘web-apps’ can be easily formatted for all devices, and take significantly less time to develop.”

Friesen considers that as websites become more mobile-friendly and developers get more mobile-savvy, things may increasingly go the way of web apps. Examples include Amazon’s “awesome”Kindle Cloud Reader web app, and Walmart’s Vudu.

“Web apps could offer significant benefits for both consumers and businesses, including eliminating the need to go through an app store, employ a separate development team, all the while ensuring optimal user experience on all smart phones and tablets.”

Both RVT.com apps can be found on the Apple iTunes Store by searching “RV Classifieds”.

ABOUT RVT – RVT.com is a leading RV classified, banner and display advertising provider, and the flagship of a network of RV related websites which generate over 800,000 monthly consumer visits. Launched in 1999, RVT.com is on a continual quest to offer a superior RV Shopping experience to consumers, as well as the best possible service and support to private sellers, dealers, manufacturers and suppliers to the RV industry.

RVT.com Announces RV Shopper Traffic Up Over 30 Percent in 2012; Mobile Shopper Visits Increase More Than 150 Percent RVT.com reports that visitor traffic for its industry-leading Internet classifieds for new and used RVs is up 32 percent in January 2012 over the prior year, and that RV shoppers that accessed the site via mobile devices rose by more than 150 percent.

Sumas, WA (PRWEB) January 31, 2012

RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, reports that its RV shopper traffic has increased more than 30 percent in January 2012 as compared with one year prior, and that RV shoppers that visited the site from mobile devices increased by more than 150 percent.

RVT.com also reported that U.S.-based website traffic increased 30 percent year-over-year from 2010 to 2011 and website traffic from Canada was up a significant 40 percent. In total, users accessing the RVT.com site from mobile devices increased 152 percent from 2010 to 2011, and those visiting the site using iPhone and iPad apps increased 272 percent.

According to recent Nielsen research, 46 percent of U.S. mobile customers own a smartphone, and the number of smartphone owners using the mobile Internet has grown 45 percent since 2010. The Pew Research Center’s Internet and American Life Project reported that the share of U.S. adults who own tablet computers nearly doubled from 10 percent to 19 percent between mid-December 2011 and early January 2012.

“The current state of the RV market combined with RVT.com’s extensive search engine optimization, social network marketing and mobile friendly content has caused a significant increase in visitor traffic,” said Shawn Friesen, Vice President of RVT.com. “We’ve made it simple for RV dealers and industry to reach customers via the Internet – especially through Google Search, Facebook and on mobile devices such as the iPad, iPhone and other smartphones. This in turn drives up inventory, which brings more RV buyers to RVT and ultimately results in more sales. If the current traffic trend continues, 2012 will be another record breaking year for our site.”

Friesen also noted that RVT.com had a 20 percent increase in RV dealer subscribers and a 25 percent increase in online inventory posted by dealers and individual owners.

Currently, RVT.com showcases over 50,000 new and used RVs for sale and generates more than 500,000 U.S. and Canadian consumer visits per month, making it North America’s premier RV marketplace.

For more information, visit RVT.com.

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 600,000 monthly unique visitors, showcasing over 50,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of over 50,000 RVs since 2002, and currently hosts inventory for over 500 RV dealerships.

RVT.com Reports Record Growth as More RV Sales Move Online RVT.com says its online RV marketplace has experienced record growth since the beginning of 2011 and currently hosts more than 45,000 RV listings — 8,500 of which are For-Sale-By-Owner RV listings. RV Dealer accounts are growing at a rate of 20 percent annually, and are at an all-time high of 500 Featured Dealer accounts.

Sumas, WA (PRWEB) August 10, 2011

RVT.com, North America’s leading Internet classified ad site for new and used RVs for sale, travel trailers, motor homes and campers, reports that its online RV marketplace has experienced record growth since the beginning of 2011, and expects that growth to continue throughout the peak summer RV sales season.

“RVT.com has seen a massive increase in RVs For Sale by Owner ad listings over the past several months, especially since we began offering free ads,” said Shawn Friesen, RVT.com marketing director. “RVT.com now has the most FSBO inventory of any RV classified website — 300% more than our closest competitor.”

Friesen noted that over 20,000 RV shoppers visit RVT.com daily, and the site currently has over 45,000 ad listings — of which 8,500 are FSBO RV listings, with hundreds of new listings being added every month.

In addition, with over 20,000 potential customers visiting the RVT.com ‘showroom’ daily, Friesen reported that RV Dealership participation has reached an all-time high, with over 500 Featured RVT.com Dealers posting over 37,000 RVs for Sale. He said that dealer account activations have reached an unprecedented level, and they will likely see over 200 new Dealer subscriptions this year alone.

Earlier this year, RVT.com teamed with iSocket to provide RV dealers and industry advertisers with a quick, convenient way to select an exceptionally targeted online display ad package and easily set up an ad. Advertisers can order and start premium campaigns in minutes — targeting any demographic by geography or type of RV — and buy, manage and track multiple campaigns from one page, all at no extra cost.

The company has also developed a mobile RVT.com iPhone appas well as an RVT.com iPad app that puts all the features and functionality of its industry-leading RV classifieds website directly in the hands of RV buyers, sellers and dealers. Both apps are free and available for download from iTunes.

For more information, visit https://www.RVT.com.

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 600,000 monthly unique visitors, showcasing over 45,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of over 50,000 RVs since 2002, and currently hosts inventory for over 500 RV dealerships.

RVT.com Reports 13 Percent Jump in RV Shopper Traffic; New Self-Serve Advertising Option Spurs Industry Interest RVT.com reports that visitor traffic for its industry-leading Internet classifieds for new and used RVs is up 13 percent over 2010; the website has also added a new self-serve advertising option that allows RV dealer and industry advertisers to purchase and manage banner and display ads more quickly and easily.

Sumas, WA (PRWEB) February 23, 2011

RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, reports that its website visitor traffic has increased more than 13 percent over 2010, and has added a new self-serve advertising option that allows industry advertisers and dealers to purchase, manage and track their online banner advertisements more quickly and easily.

Currently, RVT.com generates more than 300,000 unique visitors and four million page views per month, making it the leading source for RV buyers, sellers and dealers. Visitor demographics for RVT.com include:

  • 57 percent male;
  • 55 percent have household incomes of more than $75,000/year;
  • 59 percent are college or post graduates;
  • 80 percent of visitors are shopping for an RV.

In addition, RVT.com has teamed with iSocket to provide RV dealers and industry advertisers with a quick, convenient way to select an exceptionally targeted online display ad package and easily set up an ad. Advertisers can now order and start premium campaigns in minutes – targeting any demographic by geography or type of RV — and buy, manage and track multiple campaigns from one page, all at no extra cost.

“The rise in website visitors to RVT.com is welcome news for RV sellers, dealers and the industry. This increase tracks with reported industry trends that show the rising release of a pent-up demand for new and used RVs among consumers,” said Shawn Friesen, RVT.com marketing director. “Our primary job is to make it easier for RV buyers and sellers to find each other, to connect the RV industry with the RV shopper and vice versa. We are constantly innovating to this end.”

In December, RVT.com introduced the new RVT.com Buy & Sell Magazine for iPad, a dynamic tablet-formatted digital magazine that allows RV shoppers to browse or search RVT.com’s entire inventory of over 45,000 new and used RVs for sale from more than 450 RV dealers and thousands of private sellers. The free iPad app is available for download here on iTunes.

RVT.com’s Mobile iPhone app puts all the features and functionality of its industry-leading RV classifieds website directly in the hands of RV buyers, sellers and dealers. The free iPhone app is available for download here on iTunes.

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 500,000 monthly visits, showcasing 40,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of over 45,000 RVs since 2002, and currently hosts inventory for over 450 RV dealerships.

RVT.com Reports 30% Increase in Online RV Sales RVT.com says it has seen online RV sales increase 30 percent in the first five months of 2010 over the same period one year ago and expects this trend to continue throughout the summer, typically peak sales time for RVs.

Sumas, WA (PRWEB) June 7, 2010 — RVT.com, the leading Internet classified ad site for new and used RVs for sale, travel trailers, motor homes and campers, said today that its online marketplace has experienced a 30 percent increase in RV sales since the beginning of 2010, and expects that growth to continue throughout the peak summer RV sales season.

“Since January this year, we’ve seen up to a 30 percent increase in RVs sold over the same period in 2009,” said Shawn Friesen, RVT.com marketing director. “Over 2,400 RVs have been sold through RVT.com in the first five months of 2010, and we expect this trend to continue through the summer months, when we typically experience the most RV sales in June and July.”

Friesen noted that Google Insights for Search also shows a 7 percent search volume increase for RV buyer-related keywords such as “RV for sale,” “used RV,” and “RV sales,” an indication that more RV buyers are searching the Internet for listings.

At RVT.com, buyers can search for RVs by type, year, make, length, location and price range. Sellers have the option to list their RV for a 4-, 8- or 12-week period or until it’s sold (the most popular option). All ads are optimized for search engines and social networks, and include photos, video and unlimited text.

Enhanced listing options are also available. The site provides an online ad generator so posting an ad and photos is simple and streamlined, and the RVT Price Checker searches the entire site’s inventory to provide high, low and average prices by vehicle make and model.

For dealers, RVT.com offers a Dealer Management Interface that allows dealers to easily upload and change multiple ads, track email leads and monitor traffic. Multiple listing accounts are available for a low monthly fee.

For more information, visit www.rvt.com or call 1-800-677-4484.

About RVT.com — RVT.com is North America’s leading online marketplace for buying and selling RVs. RVT.com and its affiliate websites attract over 20,000 daily visitors to search more than 50,000 private and dealer listings. RVT.com Classifieds specializes in the sale of new and used RVs online. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of over 40,000 RVs since 2002.