SUMAS, Wash., Feb. 8, 2018 /PRNewswire/ — RVT.com, North America’s leading Internet marketplace for new and used RVs for sale, reports that its RV shopper traffic increased 25% in January 2018 compared with January 2017, and that RV buyer leads – which are sent to RV Sellers – were up 16%.
RVT.com reported that its website had 1.6 million visits in January 2018 from RV shoppers in the U.S. and Canada. Unique RV consumer visitors totalled 787,000, up 15% over January 2017.
“2017 was a record year for the RV industry and 2018 is projected to be even better,” said Shawn Friesen, vice president of RVT.com. “Millennials and Baby Boomers are driving this growth, plus we are seeing far more RV consumer buyers shopping RVT.com because of our aggressive search engine optimization, far-reaching social media marketing, mobile-friendly format and more powerful, yet simplified RV shopping experience.”
According to the Recreation Vehicle Industry Association (RVIA), RV shipments were up 17.2% in 2017 over the prior year, with travel trailers accounting for 73% of towable RV units sold. Travel trailers are the top RV category searched on RVT.com, followed by “Class A” Diesel Motorhomes and smaller “Class C” Motorhomes.
Friesen said that the site saw the most significant RV search traffic increases in the Class B and C categories, with searches up 18% and 17% respectively for January 2018.
The RVIA reports that nine million households — 11% of U.S. households — currently own an RV, the highest level ever recorded. The RV industry has seen a 214% increase in RV shipments over the past decade.
RVT.com is North America’s leading RV Classifieds provider with 20 million annual consumer visits, featuring 126,000 new and used RVs for sale by dealers and owners. Built on a platform of bringing RV Buyers and Sellers together, RVT.com assists in the sales of thousands of RVs every month, and currently showcases inventory for 930 RV dealerships in the USA and Canada.