Month: November 2016

RVT.com Intros a New ‘Native’ Display Ad Product for RV Dealers Plus Facebook Dynamic Re-Marketing

SUMAS, Wash., Nov. 10, 2016 /PRNewswire/ — RVT.com, a leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has introduced two new advertising products for RV dealers – Native Super Leaderboard Online Display Ads, as well as dynamic re-marketing ads on Facebook.

RVT.com’s Native Super Leaderboard Online Display Ads are completely new to the RV industry.  These large banner ads at the top of RVT.com search results pages, pull listings from a dealer’s inventory that match a buyer’s search criteria, and include a section for dealership information, brands and promotions.  The ads appear to be part of regular content on RVT.com, resulting in a high click-through rate for advertisers.  The new Native Super Leaderboard Online Display Ads are offered as a free upgrade for existing Super Leaderboard advertisers and at $15 CPM for other advertisers.

RVT.com introduced dynamic re-marketing on the Google display network for RV dealers last year and has now added a new Facebook Dynamic Re-Marketing ad product.  An RVT visitor who views a Dealer’s listing, can now be served that same listing within their Facebook newsfeed, on both desktop and mobile devices.  Early testing has shown these ads generate up to a 20% click-through rate for RV dealers, easily doubling the clicks to a dealer’s RVT.com inventory.

Earlier this year, RVT.com introduced National Featured Ads for Dealers, a new advertising product for RV dealers that allows them to showcase their high-end inventory to a national audience.  These RV dealer ad products — as well as several new product offerings for RV dealers — will be featured in a 2017 RVT.com Product Catalog that will be distributed at the RVIA Industry Show in Louisville, KY, on Nov. 28-Dec.1, 2016.

RVT.com is North America’s leading RV Classifieds provider with 13 million annual consumer visits, featuring over 80,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for nearly 800 RV dealerships.

RVT.com Takes Featured RV Dealer Listings Nationwide with National Featured Ads; Reports 60% Increase in Shopper Traffic on Site in July & August

SUMAS, Wash., Sept. 14, 2016 /PRNewswire/ — RVT.com, the leading Internet classified ads site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has introduced National Featured Ads for Dealers, a new advertising product that enables RV dealers to showcase their high-end inventory to a national audience.

“There are luxury RV buyers who are willing to travel across the country to get their hands on that perfect, high-end, luxury RV,” said Shawn Friesen, RVT.com vice president.  “This new advertising product enables dealers to highlight a particular luxury RV, or any select inventory, on RVT.com‘s high traffic Home and Search Results pages, to buyers across the USA or Canada.”

RVT.com’s National Featured Ads for Dealers are available in three versions: Homepage, Homepage Spotlight, and Search Results.  According to Friesen, a National Homepage Featured ad can deliver twice as many listing views and a National Homepage Spotlight ad can garner four times more listing views than a regular listing on RVT.com.  A National Search Featured ad, which appears in the top row of search results pages on RVT.com, can deliver six times more listing views than a regular ad on RVT.com.

The number of National Featured Ads available for dealer purchase is limited.  To order, RV dealers should contact their RVT.com dealer representative, or visit rvt.com/gonational.

In addition, RVT.com reported 2.7 million consumer visits in July and August 2016,up 60% over the same time period last year.  The RV shopping site’s volume of email leads for its Seller program is also up 60% compared with July and August 2015.

RVT.com is North America’s leading RV Classifieds provider with over 11 million annual consumer visits, featuring 75,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for 780 RV dealerships.