RVT.com Launches Dynamic Ad Capability Plus Design and Multiple Functionality Updates

SUMAS, Wash.Nov. 3, 2015 — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has launched “Dynamic Re-Marketing,” a new advertising product capable of showcasing RV Dealer inventory all across the Internet, to a targeted audience of in-market RV consumers.

In addition, RVT.com has recently completed a major website design update and added functionality for “Laurie,” the RVT virtual Follow-Up Assistant.

RVT.com’s new Dynamic Re-marketing product creates online banner advertising, from listings that an RV consumer has viewed on RVT and displays them again on other websites the consumer visits. Market research has shown that these dynamic ads can generate up to ten times the number of clicks than traditional online banner ads.

“The ability to have listings that a consumer has viewed on RVT.com ‘travel’ with them across the Internet provides RV Dealers with an exponential reach to an extremely relevant, in-market RV shopper audience,” said Shawn Friesen, RVT.com vice president.

Earlier this year, RVT.com introduced “Laurie,” the RVT Follow-Up Assistant, a virtual customer service representative that assists RV dealers in making an effective connection with prospective RV buyers. Laurie now works with RV Dealers who take advantage of an automatic data feed, and has been upgraded to provide more intelligent lead alerts.

In addition, RVT.com has recently completed a major design update to its website, featuring a fully ‘responsive’ design that ensures the site works seamlessly across all devices — laptops, tablets and smartphones.

According to Friesen, the new site design has helped to generate record RV shopper traffic, with unique user traffic up 35% and lead volume up more than 25% over the same period last year.

For more information, visit RVT.com.

About RVT.com

RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 8 million annual consumer visits, featuring over 70,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for more than 700 RV dealerships.