Month: November 2015

SUMAS, Wash., Nov. 5, 2015 — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has created a new educational guidebook for RV dealers on how to boost sales by optimizing current digital advertising as well as how to identify and leverage new digital marketing opportunities.

The guidebook — RV Marketing for the Digital Age — summarizes years of online selling experience, extensive new research, plus the results from experimentation and testing at RVT.com to unveil proven strategies and tactics that help RV dealers increase sales.

“RVT.com has well over 15 years of experience in generating sales for RV dealers in the USA and Canada,” said Shawn Friesen, RVT.com vice president. “In this time, we have discovered some key insights that can help RV dealers sell more, and we have decided to share this insight in a format that is easy to understand and, if implemented, will help increase sales almost immediately.”

The guidebook includes detailed how-to information for RV dealers on:

• How to perfect your RV Detail Pages (RVDPs) to increase sales
• How to write compelling RV descriptions
• How to create Calls-To-Action that drive leads
• How bad listing data is costing you sales
• Some of the latest advances and best practices in digital RV advertising

Some of the significant advances in digital RV advertising outlined in the guidebook include the proper use of landing pages, location-based targeting, A/B testing, re-targeting and a cutting-edge new product, dynamic re-marketing.

The guidebook is available online for free download at rvt.com/rvdigital.  Hard copies are also available, and mailed upon request. For more information, visit RVT.com or call Chris Mapson, 800-282-2183 x710.

About RVT.com

RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 8 million annual consumer visits, featuring over 70,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for more than 700 RV dealerships.

SUMAS, Wash., Nov. 3, 2015 — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has launched “Dynamic Re-Marketing,” a new advertising product capable of showcasing RV Dealer inventory all across the Internet, to a targeted audience of in-market RV consumers.

In addition, RVT.com has recently completed a major website design update and added functionality for “Laurie,” the RVT virtual Follow-Up Assistant.

RVT.com’s new Dynamic Re-marketing product creates online banner advertising, from listings that an RV consumer has viewed on RVT and displays them again on other websites the consumer visits. Market research has shown that these dynamic ads can generate up to ten times the number of clicks than traditional online banner ads.

“The ability to have listings that a consumer has viewed on RVT.com ‘travel’ with them across the Internet provides RV Dealers with an exponential reach to an extremely relevant, in-market RV shopper audience,” said Shawn Friesen, RVT.com vice president.

Earlier this year, RVT.com introduced “Laurie,” the RVT Follow-Up Assistant, a virtual customer service representative that assists RV dealers in making an effective connection with prospective RV buyers. Laurie now works with RV Dealers who take advantage of an automatic data feed, and has been upgraded to provide more intelligent lead alerts.

In addition, RVT.com has recently completed a major design update to its website, featuring a fully ‘responsive’ design that ensures the site works seamlessly across all devices — laptops, tablets and smartphones.

According to Friesen, the new site design has helped to generate record RV shopper traffic, with unique user traffic up 35% and lead volume up more than 25% over the same period last year.

For more information, visit RVT.com.

About RVT.com

RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 8 million annual consumer visits, featuring over 70,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for more than 700 RV dealerships.