RV Consumers Online – Fall 2014 RV Market Report

Sumas, WA — October 30, 2014

A new report from RV classifieds provider RVT.com details consumer trends when shopping for RVs online. The document cites RVT’s directly recorded Google Analytics traffic data, showing shopping behaviour on over 6.8 million website visits (over 40 million website page views) over the course of a 12 month period, ending this October. “Our data collection capabilities have grown more robust within the last year or so,” says RVT Data Analyst Drew Clifton. “No question, we are now marketing with a higher level of audience insight, and opening our doors to new advertising partners, including offering our rich re-marketing lists – engaged, in-market RV consumers – to the RV industry.”

Mobile adoption the hottest topic this year

While much of the report’s information could prove valuable to anyone who markets to RV owners, the top finding from the year-long dataset is the dramatic shift to mobile device usage among people who shop for recreational vehicles online. On tablet and smartphone use by RV shoppers, Clifton states, “It’s possible that our (recreational vehicle consumer) demographic is slightly behind the curve in mobile adoption. But regardless of whether that’s true or not, this data looks more like a 3 to 5 year change than a single year! It was truly shocking to see this landslide run to mobile.” This detailed data can be found in the report, as well as information on the following:

  • Real demographic data, such as age and affinity/interest groups.
  • The 25 most viewed RV brands.
  • Various user content viewing trends.
  • Email inquiry conversion rate numbers, including seller (dealer and by-owner) followup habits.

The 6 page PDF can be downloaded here.

.zip image pack of the charts used in the report is also available.

As a part of their RV dealer and industry advertising services, RVT.com offers more in-depth data analysis, to segment user groups from among their in-market RVer traffic. Any advertisers interested in marketing to RVT’s audience can visit https://www.rvt.com/advertising.php.