RVT.com Coordinates with RV Industry Show in Louisville, offers Limited Time Promo on Digital Advertising Packages

SUMAS, WA, November 30, 2015 – RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has introduced three limited time promotional packages designed to help RV dealers and OEMs maximize their sales in 2016.  The packages are available until December 18, 2015.

RVT.com’s three limited time packages include:

Winter on Us — For new RV dealer multi-listing accounts only, RVT.com will pay for your  advertising until March 1, 2016.

Online Re-marketing Advertising Bundles — Designed specifically for RV dealers and RV OEMs and suppliers who want to reach an in-market RV buyer audience – on RVT and on websites all across the internet. Choose from three bundle options:

For Dealers…

  • Re-marketing Bundle A:  200,000 re-marketed ad impressions with bonus of 70,000 display ad impressions on RVT.com.
  • Re-marketing Bundle B:  100,000 re-marketed ad impressions with bonus of 30,000 display ad impressions on RVT.com.
  • Re-marketing Bundle C:  50,000 re-marketed ad impressions with bonus of 15,000 display ad impressions on RVT.com.

For OEMs and Suppliers…

  • Re-marketing Bundle A: 500,000 re-marketed ad impressions with bonus of 150,000 display ad impressions on RVT.com.
  • Re-marketing Bundle B:  250,000 re-marketed ad impressions with bonus of 70,000 display ad impressions on RVT.com.
  • Re-marketing Bundle C:  100,000 re-marketed ad impressions with bonus of 30,000 display ad impressions on RVT.com.

Dynamic Re-marketing Program – RVT.com’s new dynamic re-marketing online display advertising capability creates ads from Dealer listings that an RV consumer has viewed on RVT and displays them again on other websites the consumer visits.  Special introductory pricing available.

All three packages are being introduced to co-ordinate with the RVIA Show in Louisville, KY, on December 1-3, 2015, and are in effect until December 18, 2015.

For more information, visit RVT.com/showtime or call 800-282-2183.

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About RVT.com

RVT.com is North America’s leading RV Classifieds provider with over 8 million annual consumer visits, featuring over 70,000 new and used RVs for sale by owner and dealer. RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for more than 700 RV dealerships.

RVT.com Publishes Digital Marketing Guide to Help RV Dealers Boost Sales

SUMAS, Wash.Nov. 5, 2015 — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has created a new educational guidebook for RV dealers on how to boost sales by optimizing current digital advertising as well as how to identify and leverage new digital marketing opportunities.

The guidebook — RV Marketing for the Digital Age — summarizes years of online selling experience, extensive new research, plus the results from experimentation and testing at RVT.com to unveil proven strategies and tactics that help RV dealers increase sales.

RVT.com has well over 15 years of experience in generating sales for RV dealers in the USA and Canada,” said Shawn Friesen, RVT.com vice president. “In this time, we have discovered some key insights that can help RV dealers sell more, and we have decided to share this insight in a format that is easy to understand and, if implemented, will help increase sales almost immediately.”

The guidebook includes detailed how-to information for RV dealers on:

  • How to perfect your RV Detail Pages (RVDPs) to increase sales
  • How to write compelling RV descriptions
  • How to create Calls-To-Action that drive leads
  • How bad listing data is costing you sales
  • Some of the latest advances and best practices in digital RV advertising

Some of the significant advances in digital RV advertising outlined in the guidebook include the proper use of landing pages, location-based targeting, A/B testing, re-targeting and a cutting-edge new product, dynamic re-marketing.

The guidebook is available online for free download at rvt.com/rvdigital.  Hard copies are also available, and mailed upon request. For more information, visit RVT.com or call Chris Mapson, 800-282-2183 x710.

About RVT.com

RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 8 million annual consumer visits, featuring over 70,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for more than 700 RV dealerships.

RVT.com Launches Dynamic Ad Capability Plus Design and Multiple Functionality Updates

SUMAS, Wash.Nov. 3, 2015 — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has launched “Dynamic Re-Marketing,” a new advertising product capable of showcasing RV Dealer inventory all across the Internet, to a targeted audience of in-market RV consumers.

In addition, RVT.com has recently completed a major website design update and added functionality for “Laurie,” the RVT virtual Follow-Up Assistant.

RVT.com’s new Dynamic Re-marketing product creates online banner advertising, from listings that an RV consumer has viewed on RVT and displays them again on other websites the consumer visits. Market research has shown that these dynamic ads can generate up to ten times the number of clicks than traditional online banner ads.

“The ability to have listings that a consumer has viewed on RVT.com ‘travel’ with them across the Internet provides RV Dealers with an exponential reach to an extremely relevant, in-market RV shopper audience,” said Shawn Friesen, RVT.com vice president.

Earlier this year, RVT.com introduced “Laurie,” the RVT Follow-Up Assistant, a virtual customer service representative that assists RV dealers in making an effective connection with prospective RV buyers. Laurie now works with RV Dealers who take advantage of an automatic data feed, and has been upgraded to provide more intelligent lead alerts.

In addition, RVT.com has recently completed a major design update to its website, featuring a fully ‘responsive’ design that ensures the site works seamlessly across all devices — laptops, tablets and smartphones.

According to Friesen, the new site design has helped to generate record RV shopper traffic, with unique user traffic up 35% and lead volume up more than 25% over the same period last year.

For more information, visit RVT.com.

About RVT.com

RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 8 million annual consumer visits, featuring over 70,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for more than 700 RV dealerships.

RV Shoppers Can Now Access RV Owner Reviews and Ratings on RVT.com SUMAS, WA, January 20, 2015 – RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has launched a new service that allows RV owners to submit reviews and ratings on RVs they have owned as an educational resource for shoppers.

“Prospective RV buyers want to hear from other owners of the same make and model RV they are considering, so they can learn firsthand from those experiences,” said Shawn Friesen, RVT.com vice president.  “Adding the RV owner review and rating service to RVT.com is providing a valuable resource for the RVing community for years to come.”

Friesen said that since the service was launched a few weeks ago in its beta phase, hundreds of RV owners have submitted a review.  To write a review, RV owners can go to rvt.com/review.php and fill out an online form that includes the RV type, manufacturer, brand, model number and year.

Reviewers rate their experience using a five-star system for four categories:  livability, overall quality, floor plan and driveability (motorized RVs) or towability (towable RVs).  In addition, reviewers can provide full descriptions of their personal experience with the RV they are reviewing.  Every RV for sale listing on RVT.com now features a Review link to the online form.

According to a 2014 Nielsen study, 85% of consumers look for credible, third-party articles and reviews about a product or service online prior to making a purchase.  The study found that consumers are five times more dependent on this type of content than they were five years ago. RV consumers can now search hundreds of RV reviews at rvt.com/rv-reviews.

“Reviews of RVs by current and previous owners provide an important, credible resource for consumers shopping online for an RV,” Friesen noted.  “Reviews help consumers make more informed decisions, which leads to greater customer satisfaction and a better shopping experience.”

For more information, visit RVT.com.

RVT.com Launches Follow-Up Assistant to Increase Dealer Lead Conversion Rates SUMAS, WA, January 13, 2015 -- RVT.com, the leading classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has launched a new service — RVT Follow-Up Assistant — designed to help buyers and sellers connect better online and boost lead conversion rates for RV dealers.

In-house research by RVT.com has shown that one of the top complaints among site users is a lack of response from RV dealers.  The RVT Follow-Up Assistant is a virtual customer service representative who contacts leads within 24 hours to assist in the buyer-seller connection.  The RVT Follow-Up Assistant first determines whether or not the inquiry has been responded to and, if not, gathers additional information from the inquiring party to pass back to the dealer.

“The typical RV dealer is handling so many leads, that there are times when they may not have all the necessary resources to respond in a timely fashion, or the lead may be missed altogether,” said Shawn Friesen, RVT.com vice president.  “We want to ensure that these leads never ‘fall through the cracks’ and that consumers who are interested in making a purchase are able to make the connection with a dealer – quickly and conveniently.”

The RVT Follow-Up Assistant also helps dealers determine buyer intent through email contact with each prospect. Friesen noted that during the two-week beta phase of the new service, the RVT Follow-Up Assistant was able to engage over one thousand leads, assist in obtaining hundreds of new phone numbers and set up more than fifty appointments.

Friesen said that the new service would also flag RV dealers who neglect responding to inquiries, enabling RVT to take appropriate action to ensure visitor satisfaction remains high, and the site remain a top destination for RV consumers.

The RVT Follow-Up Assistant program is included in all RVT.com Dealer Listing packages at no additional cost.

For more information, visit RVT.com.

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About RVT.com

RVT.com is North America’s leading RV Classifieds provider visited by millions of RV consumers who search over seventy-thousand new and used RVs for sale by owners and dealers. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of tens of thousands of RVs since 2002, and currently showcases inventory for hundreds of RV dealerships.

RV Consumers Online – Fall 2014 RV Market Report

Sumas, WA — October 30, 2014

A new report from RV classifieds provider RVT.com details consumer trends when shopping for RVs online. The document cites RVT’s directly recorded Google Analytics traffic data, showing shopping behaviour on over 6.8 million website visits (over 40 million website page views) over the course of a 12 month period, ending this October. “Our data collection capabilities have grown more robust within the last year or so,” says RVT Data Analyst Drew Clifton. “No question, we are now marketing with a higher level of audience insight, and opening our doors to new advertising partners, including offering our rich re-marketing lists – engaged, in-market RV consumers – to the RV industry.”

Mobile adoption the hottest topic this year

While much of the report’s information could prove valuable to anyone who markets to RV owners, the top finding from the year-long dataset is the dramatic shift to mobile device usage among people who shop for recreational vehicles online. On tablet and smartphone use by RV shoppers, Clifton states, “It’s possible that our (recreational vehicle consumer) demographic is slightly behind the curve in mobile adoption. But regardless of whether that’s true or not, this data looks more like a 3 to 5 year change than a single year! It was truly shocking to see this landslide run to mobile.” This detailed data can be found in the report, as well as information on the following:

  • Real demographic data, such as age and affinity/interest groups.
  • The 25 most viewed RV brands.
  • Various user content viewing trends.
  • Email inquiry conversion rate numbers, including seller (dealer and by-owner) followup habits.

The 6 page PDF can be downloaded here.

.zip image pack of the charts used in the report is also available.

As a part of their RV dealer and industry advertising services, RVT.com offers more in-depth data analysis, to segment user groups from among their in-market RVer traffic. Any advertisers interested in marketing to RVT’s audience can visit http://www.rvt.com/advertising.php.

RVT.com Finds New Ways to Keep RV Consumers Engaged With RV Sellers and Dealers RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, today announced the “RV Consumer Engagement Initiative.” A program designed to further assist RV Dealers and RV sellers in closing more sales.

Sumas, WA (PRWEB) Apr 02, 2014

RV buyers, sellers and dealers are finding new ways to connect and stay engaged online thanks to a unique consumer engagement initiative from RVT.com, the leading classifieds listing service for new and used RVs for sale.

Leveraging their extensive reach into the RV marketplace and robust classifieds platform, RVT.com is now offering four unique ways to keep RV buyers, sellers, and dealers, engaged with each other, ensuring that more RVs are sold, and that millions of RVers continue to use the site to find their next RV.

  • Auto-email alerts – a rapidly growing pool of more than 60,000 RV buyers have signed up to receive notifications automatically generated by RVT.com when pricing is reduced on a “Watched RV” listing or when a comparable RV they are looking for becomes available. Buyers also receive a monthly summary of similar RVs for sale. Several thousand emails are sent daily to prospective RV buyers, keeping them connected to the listing they are most interested in.
  • Proactive lead follow-up – To keep negotiations moving along, whenever a buyer sends an inquiry to a private seller or RV dealer, RVT.com generates a series of follow-up emails to ensure inquiries are responded to in a timely manner. Reports are then generated for Dealers, showing average response time and consumer feedback.
  • Facebook engagement – Compared with last year, weekly engagement by RVT.com’s Facebook followers increased over 600%. With followers now numbering over 46,000 – posts are viewed by more than one million consumers every week with an engagement rate (measured by “Likes,” “Follows” and “Shares”) of 100,000 to 200,000 unique visitors per week. Thousands of additional consumer visits to RVT.com listings are generated through this channel, every month.
  • Online newsletter – more than 18,000 RV consumers and enthusiasts subscribe to the RVT Insight Weekly Newsletter that contains original content on buying and selling RVs, the RV lifestyle and more.

“From the very beginning, RVT.com has always been very focused on finding new and better ways for RV buyers and sellers to find each other and make a deal,” said Shawn Friesen, RVT.com vice president. “Consumers today demand responsive and intuitive services, so we seek to give them what they want, which in turn, assists our private sellers and RV dealers in making more sales.”

Friesen noted that RV dealers and private sellers that list on RVT.com have immediate access to the benefits of the site’s consumer engagement initiative.

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 9.2 million annual consumer visits, featuring over 60,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of more than 55,000 RVs since 2002, and currently showcases inventory for nearly 700 RV dealerships.

RVT.com Partners with DealerXchange Web Solutions to Offer a Complete RV Dealership Online Marketing Solution RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, has partnered with DealerXchange Web Solutions to serve RV Dealers a complete and robust online marketing and inventory management service.

Sumas, WA (PRWEB) Feb 21, 2014

RVT.com announced today, a partnership with DealerXchange, an integrated online marketing platform provider for RV dealers. The DealerXchange marketing platform is a dynamic inventory management tool and website product, giving RV Dealers powerful tools to manage their inventory, website content and client relationships. The platform is designed to generate a high volume of quality sales leads and create loyal customers.

“Our goal is, and always has been, to connect RV buyers and sellers online. Though we are focused on driving quality leads to RV Dealers through our online classifieds network, we recognize the critical importance of an RV dealer’s own website,” said Shawn Friesen, Senior VP of RVT.com.

“DealerXchange is a cutting edge web services solution that, when used in conjunction with RVT.com, gives RV Dealers an amazing website, powerful inventory management tools and more, all-the-while showcasing their inventory on the ‘broader’ web to our massive audience of RV consumers.”

Steve Devries, President of DealerXChange stated that “DealerXchange’s goal is to draw more leads to an RV dealer’s website, track and convert them to sales. Our partnership with RVT.com integrates the power of online classifieds with the DealerXchange web services platform, so that an RV Dealer’s inventory can be automatically published to both their own website and RVT.com’s vast network of RV shoppers.’

In addition, DealerXchange’s marketing platform also features:

  • Website platform with a content management system (CMS) – allowing for content and images to be easily managed.
  • Website designs that are mobile friendly – allowing site editors to add inventory from any mobile device and giving site visitors access to the website on any mobile device.
  • Inventory management to import, add and export RV Listings automatically – reducing the time spent behind the desk.
  • Tools to capture, track and manage incoming leads – making it easier for sales staff to follow up and close leads.

For more information visit: http://www.dealerxchange.com/landing-page.

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 9.2 million annual consumer visits, featuring over 60,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of more than 55,000 RVs since 2002, and currently showcases inventory for nearly 700 RV dealerships.

RVT’s Grand Prize Winner Louisville, KY 2013 RVT.com is pleased to announce the winner of its Louisville 2013 Grand Prize - A $10,000 “Fully Equipped” Digital Advertising Package. This year’s winner is Jerry Roach, Sales Manager at McDowell RV, North Branch, Michigan.

Sumas, WA (PRWEB) Dec 12, 2013

McDowell RV carries approximately 150 units in inventory and will receive a digital ad package containing:

  • Unlimited Dealer Classified Ad Listings
  • Ad Exposure Upgrades
  • RV Detail Page Ads
  • Display / Banner Ad impressions and more!

Over the course of the next year, Jerry will be working closely with Chris Mapson, RVT.com’s RV Sales Maximization Specialist. Together, they will optimize McDowell RV’s listings to ensure maximum sales potential is reached.

“We’re looking forward to getting McDowell RV up and running on RVT.com,” says Mapson. “We have a number of very effective digital advertising strategies we’ll share with Jerry that will help their listings generate the highest possible volume of Internet leads, phone-ins and lot walk-in visitors as well.”

Shawn Friesen, Senior VP of RVT.com added: “Congratulations to Jerry and McDowell RV! We are excited to offer this prize package, knowing that last year’s winner of a similar prize, enjoyed hundreds and hundreds of quality leads. We trust the same will be the case for McDowell RV as well.”

For more information on RVT.com advertising:

Dealers – visit http://www.rvt.com/rv-display-advertising-dealer.php

Industry visit http://www.rvt.com/rvt-manufacturers.php

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 9.2 million annual consumer visits, featuring over 60,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of more than 55,000 RVs since 2002, and currently showcases inventory for nearly 700 RV dealerships.

RVT.com Unveils Two New Marketing Products for RV Dealers and Industry RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, is introducing two new marketing products for RV dealers and RV industry that include Targeted Remarketing and Large Rectangle RV Description (RVDP) Display Ads.

Sumas, WA (PRWEB) Dec 06, 2013

The new RVT.com Targeted Remarketing product uses sophisticated tracking data to target a highly specific group of people using RVT.com, then serves an advertisers banner ad to each individual in that group, as they traverse various websites across on the Internet.

For example, using the RVT.com Targeted Remarketing Campaign, a dealer could target people who have viewed RVs in California and Oregon on RVT.com in the past 15 days, RV shoppers who have viewed Class A RVs on RVT.com in the past 30 days or even RV shoppers who have viewed a competitor’s listings on RVT.com in the past month.

“This new targeted marketing product allows us to pull very qualified prospects for any RV dealership or company interested in getting their message to RV consumers, and allows them to promote their business in ways they have never done before,” said Shawn Friesen, Senior VP of RVT.com. “Dealer ads are served to these prospects across the Internet, at just the right time…when they are in the market to buy! This is a revolutionary new marketing product for the RV industry, that allows other companies access to our massive RV consumer base.”

The new RVT.com Large Rectangle (R)VDP Display Ads appear in RV description pages, which are the most viewed pages on RVT.com, and often the first page a visitor lands on from a Google or Bing search. Not only do these pages advertise dealer inventory and generate shopper inquiries, they are a prime opportunity for dealers to highlight the benefits of their dealership.

Using this new top performing display ad, dealers can now reach RV consumers on all of their listings with a personalized dealership message. The large rectangle size (336×280 pixels) gives dealers ample room to advertise current sales or specials, as well as the benefits of shopping at the dealership. The banner can be linked to a dealer website or custom landing page.

For more information:
Dealers visit http://www.rvt.com/rv-display-advertising-dealer.php
Industry visit http://www.rvt.com/rvt-manufacturers.php

About RVT.com
RVT.com is North America’s leading RV Classifieds provider and part of a larger network of RV related websites with over 9.2 million annual consumer visits, featuring over 60,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com has assisted in the sale of more than 55,000 RVs since 2002, and currently showcases inventory for nearly 700 RV dealerships.