RVT.com Announces Record Site Traffic & Leads; Intros New Ad Packages for Annual ‘Winter on Us’ Promotion

SUMAS, Wash., Oct. 2, 2019 /PRNewswire/ — RVT.com, a leading online classified source of RVs for sale in the U.S. and Canada, reports that its RV shopper traffic hit record levels in September 2019 and that it is entering the fourth quarter of 2019 delivering the highest level of consumer leads and connections to RV dealers in the site’s 18 year history.

RVT.com received more than two million consumer visits in September, up 5% from the same month one year ago.  In addition, vehicle description page visits totaled almost four million, up 20% from September 2018.

“The RV industry has tripled in size over the past 10 years, and even though shipments of new units have slowed a bit from last year’s record pace, we are still seeing some increase in demand for new and pre-owned RVs,” said RVT.com Director Shawn Friesen. “RVT.com’s record level of consumer leads, which continues to outperform last year’s historical high, indicates that interest in the RV lifestyle is still strong, and also that our efforts to attract more in-market consumers have been successful.”

Friesen also announced that RVT.com has kicked off its annual Winter On Us promotion, where dealers can sign up for new ad products and receive three free months (December 2019-February 2020).  Dealers must sign up by November 15, 2019.

RVT.com’s new “Upgraded Exposure” bundled advertising products qualify for the Winter On Us promotion.  Designed to significantly boost the exposure of RV inventory to the millions of consumers that shop RVT.com, the packages come in three formats and for various dealership sizes and budgets: Premium, Ultimate, or Ultimate National.

In addition, RV dealers that purchase the Winter on Us package before the close of RVDA’s 2019 RV Dealers Convention/Expo in Las Vegas on November 15 will automatically be entered into a drawing to win their entire purchase.  The drawing will be held at 3 p.m. PT on Nov. 15, 2019.

RVT.com recently announced a partnership with RV Insider, the largest online library of RV owner reviews, which links those reviews with RVT.com listings.  RV Insider users can click from any review to see matching RVs for sale from RVT listings. RV dealers advertising on RVT.com have the option to buy ad space on a featured native banner with inventory populated directly into the banner from the dealer’s RVT listings, providing prominent exposure at a critical point in the sales funnel.

RVT.com is a leading RV classifieds provider with 20 million annual consumer visits, and features 120,000 new and used RVs for sale by dealers and owners. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sales of thousands of RVs every month, and currently showcases inventory for 1,050 RV dealerships in the U.S. and Canada, and listings from thousands of private sellers. For more information, visit www.RVT.com  or call 800-282-2183.

RVT.com Partners with RV Insider – First RV Review Site from RV Owners

Expands Exposure for RV Dealers, Manufacturers & Suppliers

SUMAS, Wash., Sept. 24, 2019 /PRNewswire/ — RVT.com, a leading online classified source of RVs for sale in the US and Canada, today announced a partnership with new RV owner review site RV Insider offering benefits for RV shoppers and sellers alike. The partnership enables RVT to link RV Insider reviews to RVT listings for relevant vehicles for sale, facilitating the search process for RV buyers while also offering an effective and economical new advertising channel for dealers, manufacturers and industry suppliers.  

As the largest library of RV reviews available anywhere and the only central source of firsthand insights from RVers themselves, RV Insider is a valuable resource for in-market RV consumers. The site has more than 9,500 reviews from current and former owners offering candid evaluations of each vehicle, including scorecards on livability, overall quality, floor plan, driving/towing, factory warranty/support as well as an overall unit ranking. Hundreds of additional reviews are submitted every month.

With the RVT.com partnership, RV Insider users can click from any review to see matching RVs for sale from RVT listings. Generic listings that appear in a scrolling list associated with the relevant brand and model are included free of charge. Dealers also have the option to buy ad space on a featured native banner with inventory populated on the banner from the dealer’s RVT inventory, providing prominent exposure at a critical point in the sales funnel.

“Consumers trust reviews from other consumers, especially when they’re making major purchase decisions. That makes RV Insider a go-to source of information for people in the market for an RV, and therefore a place that RV dealers will want to be seen,” said RVT Director Shawn Friesen. “This partnership gives our advertisers an important new outlet for increasing the visibility of their inventory.” 

For information about leveraging the RVT/RVInsider partnership, email dealersales@rvt.com.

About RVT.com
RVT.com is a leading RV classifieds provider with 20 million annual consumer visits, and featuring 120,000 new and used RVs for sale by dealers and owners. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for over 1000 RV dealerships in the U.S. and Canada. For more information, visit www.RVT.com  or call 800-282-2183.

About RV Insider
With more than 9,500 entries to date and hundreds of additional reviews submitted every month, RVInsider offers the largest library of RV reviews available anywhere and the only central source of firsthand insights from RVers themselves.  For more information, visit https://www.rvinsider.com/

SOURCE RVT.com

RVT.com Heads to RVX Conference Loaded with New Products, Show Specials and Robust Consumer Traffic

SUMAS, Wash., March 12, 2019 /PRNewswire/ — RVT.com, a leading Internet classifieds advertising site for new and used RVs for sale, including travel and 5th wheel trailers, motorhomes and campers, is a sponsor of the new RVX Conference in Salt Lake City on March 12-14, 2019, and will be showcasing its new advertising products and specials for RV dealers at this inaugural RV industry development event.

“Although RV industry market forecasts predict a decline in shipments this year, we are still anticipating 2019 to be one of the top years ever for RV consumer interest and sales,” said Shawn Friesen, managing director of RVT.com. “RVT is seeing very strong RV consumer email, phone call and SMS text lead volumes that are on par with our record 2018 levels.  Buyer interest is still very robust, boding well for another significant sales year for RV dealers.”

Friesen said that RVT will unveil its new Dynamic Native Search Results Banner ad product at RVX.  These banner ads pull listings from an RV dealer’s inventory that match a buyer’s search terms.  The ads appear to be part of regular content on RVT.com, resulting in a high click-through-rate for advertisers.  Special intro rates will be offered to RV dealers at RVX in time for April advertising campaigns.

In addition, RVT will feature OEM-specific ad packages for RV OEMs, suppliers and affiliates to maximize RV consumer exposure to their products and services.

RVT has announced RVX specials on its advertising products for RV dealers and OEMs:

Classified Listings — showcase inventory to millions of RV shoppers and receive hot leads via email, phone or SMS text.  RVX Special:  minimum of $150 worth of featured listings upgrades (350% more listing views) until June 15, 2019 ($150/mo. value).

Dynamic Remarketing-Facebook— guaranteed 2,000 listing views per month for $285/month.  RVX Special:  3 Home page featured listings and 3 Search Featured listings until June 15, 2019 ($150/mo. value).

Dynamic Remarketing-Google and Facebook — guaranteed 2,000 listing views per month for $570/mo.  RVX Special: 4 Home page featured listings, 4 Search Featured listings and 1 Spotlight Featured listing ($300/mo. value).

RVT.com is a leading RV classifieds provider with 20 million annual consumer visits, and featuring over 130,000 new and used RVs for sale by dealers and owners. Built on a platform of Bringing RV Buyers and Sellers TogetherRVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for 986 RV dealerships in the U.S. and Canada.

RVT.com Announces Release of New Search Engine and iOS App; Reveals Year-End Specials for RV Dealers and OEMs

SUMAS, Wash., Dec. 14, 2018 /PRNewswire/ — RVT.com, a leading Internet classifieds advertising site for new and used RVs for sale, including travel and 5th wheel trailers, motorhomes and campers, has announced the release of a new high-speed search engine that provides shoppers with RV search results in three seconds or less. In addition to this fast search engine, the company has also launched the new RVT universal app for iOS. 

“This is the future of RV search,” said Shawn Friesen, Vice President of RVT.com. “We have rebuilt how RVT serves RV for sale listings to its massive RV consumer base, and initial testing has shown that it delivers the fastest search currently available in RV classifieds. Our goal is to deliver more leads and connections to our dealer, industry, and private party customers.”

Friesen said that RVT.com’s new universal app for iOS also features high-speed search capability and an easy to use interface for iPhone and iPad users.

“Creating a seamless user experience for all RV shoppers, whether they are on a desktop or mobile device, is our top priority,” said Friesen.  “We continue to invest in technology to advance the performance of RVT.com, which in-turn generates even more buyer leads and connections for our RV dealer customers.”

In addition, the company has launched its year-end specials on consumer advertising for RV dealers and OEMs, including:

Winter On Us — new RV dealer Listing accounts receive free inventory listings on RVT.com until March 1, 2019.

Dynamic ReMarketing — Special pricing on Dynamic ReMarketing guarantees dealers or OEMs additional listing views plus, as a bonus,  Dynamic Native Super Leaderboard Ads and Native Super Skyscraper Ads are included at no-cost until March 1, 2019.

Web Services for RV Dealers — best-in-class RV Dealer websites are now available at no cost ($300/mo. value) and with no setup fee ($1,500 value) until March 1, 2019.

RVT.com is a leading RV classifieds provider with 20 million annual consumer visits, and featuring over 130,000 new and used RVs for sale by dealers and owners. Built on a platform of Bringing RV Buyers and Sellers TogetherRVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for approximately 1,000 RV dealerships in the U.S. and Canada.

RVT.com Sees RV Consumer Traffic Rise 25% in January 2018; Buyer Inquiries Up 16%

SUMAS, Wash., Feb. 8, 2018 /PRNewswire/ — RVT.com, North America’s leading Internet marketplace for new and used RVs for sale, reports that its RV shopper traffic increased 25% in January 2018 compared with January 2017, and that RV buyer leads – which are sent to RV Sellers – were up 16%.

RVT.com reported that its website had 1.6 million visits in January 2018 from RV shoppers in the U.S. and Canada. Unique RV consumer visitors totalled 787,000, up 15% over January 2017.

“2017 was a record year for the RV industry and 2018 is projected to be even better,” said Shawn Friesen, vice president of RVT.com. “Millennials and Baby Boomers are driving this growth, plus we are seeing far more RV consumer buyers shopping RVT.com because of our aggressive search engine optimization, far-reaching social media marketing, mobile-friendly format and more powerful, yet simplified RV shopping experience.”

According to the Recreation Vehicle Industry Association (RVIA), RV shipments were up 17.2% in 2017 over the prior year, with travel trailers accounting for 73% of towable RV units sold.  Travel trailers are the top RV category searched on RVT.com, followed by “Class A” Diesel Motorhomes and smaller “Class C” Motorhomes.

Friesen said that the site saw the most significant RV search traffic increases in the Class B and C categories, with searches up 18% and 17% respectively for January 2018.

The RVIA reports that nine million households — 11% of U.S. households — currently own an RV, the highest level ever recorded.  The RV industry has seen a 214% increase in RV shipments over the past decade.

RVT.com is North America’s leading RV Classifieds provider with 20 million annual consumer visits, featuring 126,000 new and used RVs for sale by dealers and owners. Built on a platform of bringing RV Buyers and Sellers together, RVT.com assists in the sales of thousands of RVs every month, and currently showcases inventory for 930 RV dealerships in the USA and Canada.

RVT.com Announces RVIA Industry Show Specials & 2018 Media Planner

SUMAS, Wash., Nov. 28, 2017 /PRNewswire/ — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, is offering digital RV advertising packages and a pre-release of its 2018 Media Planner for RV dealers at the RVIA Industry Show in Louisville, KY, on Nov. 27-30, 2017.

RVT.com’s RVIA Industry Show Specials include:

Winter on Us — For new RV dealer listing accounts, RVT.com will pay your advertising bill, for RV listings on RVT.com, until March 1, 2018. Some conditions apply.

Customer Specials — Features new digital RV advertising opportunities for existing customers, including:

  • Discounted pricing on Native Super Leaderboard and/or Super Skyscraper Ads until March 1, 2018, OR
  • Discounted pricing on Spotlight Featured Listings (regional or national) until March 1, 2018.
  • Other exclusive specials on digital RV advertising until Nov. 30, 2017.

In addition, the RVT.com 2018 Media Planner will be available at booth 811 during the RVIA Industry Show.  The planner features 15 pages of dynamic online advertising products for RV dealers, including new product offerings for 2018.

Recent upgrades to RVT.com include a fully rebuilt search engine, which effectively doubles the site’s search speed, as well as a universal Android App for RVT.com, now available on Google Play.

RVT.com is North America’s leading RV Classifieds provider with 20 million annual consumer visits, featuring 115,000 new and used RVs for sale by dealers and owners. Built on a platform of bringing RV Buyers and Sellers together, RVT.com assists in the sales of thousands of RVs every month, and currently showcases inventory for 900 RV dealerships in the USA and Canada.

RVT.com Reports Summer RV Shopper Traffic Up Over 44%; Buyer Inquiries Up 68%

SUMAS, Wash., Sept. 20, 2017 /PRNewswire/ — RVT.com, the leading online classifieds site for new and used RVs for sale, announced that its RV shopper traffic increased more than 44% in June-August 2017 compared with the same period in 2016, and that RV buyer inquiries jumped 68% as well.

RVT.com reported that its website had almost 3 million unique visitors from June through August 2017 from RV shoppers in the U.S. and Canada.  Buyer email and phone-in leads during this time period totalled approximately 125,000.  The largest traffic increases came from California and Texas.

“The summer of 2017 was the best ever for RV consumer traffic on RVT.com, attesting to the expansion of the RV market, increase in consumer confidence, and demand for the ever-appealing RV lifestyle,” said Shawn Friesen, vice president of RVT.com. “Millennials are a growing market for the RV industry, and are also the most digital-savvy demographic group.  They prefer to do their shopping online and RVT.com makes it easy for RV dealers to connect with these buyers through Google search, social media, apps and mobile marketing.”

According to the Recreation Vehicle Industry Association (RVIA), RV shipments are expected to hit their highest level ever in 2017.  The RVIA said that consumer confidence has risen with the economy and that a new demographic with a hunger for camping — millennials — has contributed to the growth. 

A 2017 North American Camping Survey from KOA noted that millennials make up 38% of campers overall.  According to the RVIA, millennials invest primarily in trailers for weekend excursions; trailers now account for 87% of RV units sold.

RVT.com is North America’s leading RV Classifieds provider with 20 million annual consumer visits, featuring over 100,000 new and used RVs for sale by dealers and owners. Built on a platform of bringing RV Buyers and Sellers together, RVT.com assists in the sales of thousands of RVs every month, and currently showcases inventory for 900 RV dealerships in the USA and Canada.

RVT.com Reports RV Shopper Traffic Up Over 70% in January 2017; Shopper Inquiries Up 50%

SUMAS, Wash.Feb. 14, 2017 /PRNewswire/ — RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, reports that its RV shopper traffic has increased more than 70% in January 2017compared with one year prior, and that RV shopper inquiries jumped 50% as well.

RVT.com reported that its website had 1.4 million visits in January 2017 from RV shoppers in the U.S. and Canada.

“The current state of the RV market combined with our extensive search engine optimization, dynamic re-marketing, pay-per-click campaigns, and mobile friendly content has caused a significant increase in visitor traffic,” said Shawn Friesen, vice president of RVT.com. “If the current traffic trend continues, 2017 will be another record breaking year for RV consumer visits, and ultimately sales for our RV dealer customers.”

Friesen noted that mobile users accounted for 55% of RVT.com visitors during the first month of 2017.  Smartphone traffic accounted for 32% of visitors — up 1% from last year — and tablets were used for 23% of visits, up 2% from January 2016.  Visitors using desktop computers to access RVT.com in January 2017 accounted for 44% of total traffic to the website.

“Our primary objective is to make it easier for RV buyers and sellers to find each other, to connect the RV industry with the RV shopper and vice versa,” said Friesen.  “We are constantly innovating to this end.”

RVT.com is North America’s leading RV Classifieds provider with over 18 million annual consumer visits, featuring over 90,000 new and used RVs for sale by dealers and owners. Built on a platform of bringing RV Buyers and Sellers together, RVT.com assists in the sales of thousands of RVs every month, and currently showcases inventory for over 800 RV dealerships.

RVT.com Intros a New ‘Native’ Display Ad Product for RV Dealers Plus Facebook Dynamic Re-Marketing

SUMAS, Wash.Nov. 10, 2016 /PRNewswire/ — RVT.com, a leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has introduced two new advertising products for RV dealers – Native Super Leaderboard Online Display Ads, as well as dynamic re-marketing ads on Facebook.

RVT.com’s Native Super Leaderboard Online Display Ads are completely new to the RV industry.  These large banner ads at the top of RVT.com search results pages, pull listings from a dealer’s inventory that match a buyer’s search criteria, and include a section for dealership information, brands and promotions.  The ads appear to be part of regular content on RVT.com, resulting in a high click-through rate for advertisers.  The new Native Super Leaderboard Online Display Ads are offered as a free upgrade for existing Super Leaderboard advertisers and at $15 CPM for other advertisers.

RVT.com introduced dynamic re-marketing on the Google display network for RV dealers last year and has now added a new Facebook Dynamic Re-Marketing ad product.  An RVT visitor who views a Dealer’s listing, can now be served that same listing within their Facebook newsfeed, on both desktop and mobile devices.  Early testing has shown these ads generate up to a 20% click-through rate for RV dealers, easily doubling the clicks to a dealer’s RVT.com inventory.

Earlier this year, RVT.com introduced National Featured Ads for Dealers, a new advertising product for RV dealers that allows them to showcase their high-end inventory to a national audience.  These RV dealer ad products — as well as several new product offerings for RV dealers — will be featured in a 2017 RVT.com Product Catalog that will be distributed at the RVIA Industry Show in Louisville, KY, on Nov. 28-Dec.1, 2016.

RVT.com is North America’s leading RV Classifieds provider with 13 million annual consumer visits, featuring over 80,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for nearly 800 RV dealerships.

RVT.com Takes Featured RV Dealer Listings Nationwide with National Featured Ads; Reports 60% Increase in Shopper Traffic on Site in July & August

SUMAS, Wash.Sept. 14, 2016 /PRNewswire/ — RVT.com, the leading Internet classified ads site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, has introduced National Featured Ads for Dealers, a new advertising product that enables RV dealers to showcase their high-end inventory to a national audience.

“There are luxury RV buyers who are willing to travel across the country to get their hands on that perfect, high-end, luxury RV,” said Shawn Friesen, RVT.com vice president.  “This new advertising product enables dealers to highlight a particular luxury RV, or any select inventory, on RVT.com‘s high traffic Home and Search Results pages, to buyers across the USA or Canada.”

RVT.com’s National Featured Ads for Dealers are available in three versions: Homepage, Homepage Spotlight, and Search Results.  According to Friesen, a National Homepage Featured ad can deliver twice as many listing views and a National Homepage Spotlight ad can garner four times more listing views than a regular listing on RVT.com.  A National Search Featured ad, which appears in the top row of search results pages on RVT.com, can deliver six times more listing views than a regular ad on RVT.com.

The number of National Featured Ads available for dealer purchase is limited.  To order, RV dealers should contact their RVT.com dealer representative, or visit rvt.com/gonational.

In addition, RVT.com reported 2.7 million consumer visits in July and August 2016,up 60% over the same time period last year.  The RV shopping site’s volume of email leads for its Seller program is also up 60% compared with July and August 2015.

RVT.com is North America’s leading RV Classifieds provider with over 11 million annual consumer visits, featuring 75,000 new and used RVs for sale by owner and dealer. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for 780 RV dealerships.