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Manufacturer and Supplier Advertising Options

Get your message direct to in-market RV buyers

Google Partner

Significant Advances in RV Digital Marketing

How RV OEMs Can Increase Market Share by “Guiding” RV Consumer Purchase Decisions

Manufacturers are innovators. Innovation is what you do. And, consumers? They work hard to decide which RV brand they should purchase.

But, the age-old way manufacturers communicate their innovations to retail buyers – i.e. through their dealer networks – is changing…

The long and cumbersome “Legacy Communications Pathway” below is fraught with pitfalls and limitations. Sadly, actively-shopping RV consumers are often not learning everything they need to know about your innovative brands.

Thankfully, there is a “New Communications Pathway” – direct to RV consumer buyers!

New Communications Pathway

New communication path…

OEMs are now communicating – directly – with low-funnel, actively-shopping RV consumer buyers. And, sophisticated new digital advertising products help manufacturers…

  1. Find consumer buyers who are just about to make a purchase and then Present branded, education-rich selling messages to in-market consumers – at scale.
  2. The following Media Planner – by RVT.com – is offered to help RV manufacturers and suppliers best influence the RV consumer purchase process.

The 2017 Media Planner – by RVT.com – is created to help RV manufacturers and suppliers best influence the RV consumer purchase process.

These Digital advertising products will help effectively “guide” RV consumer buying decisions by driving better educated RV consumers to buy your products.

“Subtle Shift” In RV OEM Marketing

Current RV OEM Marketing Model

  1. Strong B2B marketing to dealers plus Digital Ads to high-funnel RV consumers.
  2. Dealer marketing of – your brand specifically – is sometimes doubtful.
  3. RV consumer buyers can be under-served and under-informed about your brands.
  4. Difficulty comparing brands, lack of info and poor dealer follow-uplead to high RV brand defection.

New RV OEM Market Paradigm

  1. The “shift” happens. RV OEM increases Digital Ads to “low funnel” RV consumer buyers.
  2. Consistent, well-branded, key selling messages to consumers “in-the-act” of buying.
  3. OEM ads now help effectively “guide” consumer buying decisions.
  4. Dealer sells MORE of your brand. Faster retail turns, stronger dealer re-orders.

RVT.com Quick Facts

  • 900,000 unique RV shopper visits /mo.
  • 90,000 + RVs listed for sale, (75% are brand new)
  • 825 RV dealer advertisers
  • Over 35,000 RV buyer leads distributed each month
  • Serving 40 million Digital Ads /mo. to RV consumer buyers

RV brand vs RV brand

How to WIN the brand Wars

In 2017, collectively, RV manufacturers will build (and sell!) over 445,000 RVs. Many factories are running at full capacity – completely sold out – with long lead times for dealers.

Others factories? Not so much. What this means is… it all comes down to market share. And, competition is fierce!

Brand vs. brand wars are fought every day – online – and on dealer’s lots across the country.

And the winning OEM?

The winning OEM will be the one who communicates most effectively – and directly – with the buyer, in this case, the low-funnel RV consumer buyer.

Digital Display Advertising for RV OEMs

Advertising Your brand to In-Market Buyers

Each time an RV Consumer visits RVT.com, they run an average of 8 searches and spend 7.5 minutes shopping for their next RV.

Grab the attention of targeted Buyers using Digital Display Ads on the pages of RVT.com. Engage buyers with relevant ads – while they are “in-the-act” of shopping for their next RV – and drive them to your dealers.

10x Click-through Rates (CTRs)

RV Manufacturer Digital Display Ads:

Choose your targeting [Geo, Class of RV or brand(s)] to secure preferred exposure on RVT’s Homepage and throughout our Search Results pages.

Custom Digital Display Ad Package:

Choose your own ad sizes, placements and targeting. Please inquire for custom advertising opportunities.

Digital Display Advertising for RV OEMs – $3.50 CPMProduct ID: DA-DPAK Contact Us

Custom Digital Display Ad Package- Call for PriceProduct ID: DA-CUST Contact Us

Geo-Targeting:

Segment RV shoppers by City, State/Prov, Region or Designated Market Area (DMA).

Class of RV Targeting:

Target buyers by the Class of RV they're shopping for i.e. target Class A Diesel buyers only etc.

Competitor Targeting:

Show your ads to RV shoppers looking at your Competitors' brands, or your own brands.

RV Detail Pages (VDPs)

Arguably, the most important single element in all of RV digital advertising is your dealer’s RV classified listing – a.k.a. the RV Detail Page (VDP).

Your dealers’ classified listing (VDP) is important because it’s the last location online that an RV shopper sees – before they go visit your dealer’s Showroom.

When OEMs drive RV consumer buyers to dealer VDPs, it strongly supports sales. What’s more, VDPs offer valuable branding and digital advertising opportunities for OEMs who may want to positively influence consumer purchase decisions.

VDP Dealer Banner Ad Package – $10 CPMProduct ID: DA-VDP Contact Us

VDP Banner Advertising

Native Super Leaderboard Ads

Massive & Dominant, These Ads Appear “Native” to RVT.com

When RV shoppers land on RVT.com, they expect to interact with great content that is relevant to what they are searching for.

With this enormous Native Super Leaderboard Ad, your dealer’s listings for your brands only are introduced first, on the top of RVT Search Results.

“Native“ means your brand and actual inventory listings are seamlessly integrated into the RV shopper’s buying experience.

And, the results?

6.8 X more buyers clicking, viewing, and inquiring about your brands for sale by your dealers.


  1. NATIVE: Appears to be part of regular RVT content, therefore very strongly clicked.
  2. HUGE: 1260 px x 290 px = ~ 13.1" x 3" and Fully RESPONSIVE: Shows on ALL devices.
  3. DYNAMIC: This Ad automatically pulls listings from your inventory that match the Class and Brands each buyer is searching for!
  4. EFFECTIVE: Brands your dealership – ample space for your current promotions and / or benefits of choosing your dealership.

Native Super Leaderboard Ads – $15 CPMProduct ID: DA-NSLB Contact Us

NEW! Native Super Skyscraper Display Ads

  • Showcase: 6 of your Dealer Brand Units
  • Native: Appears to be a natural part of RVT.com - therefore it is heavily clicked!
  • Dynamic: Pulls your units to match each buyer’s Search
  • Huge: 300 X 728 px
  • Promotion: Includes your 300 X 250 Display Ad - drives even more clicks!
  • Visible: Your Brand listings stay in view, “fixed in position” as the buyer scrolls up and down through Search Results.

Native Super Skyscraper – $5 CPMProduct ID: DA-NSKY Contact Us

Or, now included as part of Regional (and Custom) Display Ad campaigns

Dynamic Re-Marketing

Google Display Network

  • After an RV shopper views any of your lisitings on RVT, we dynamically create Display Ads which showcase those exact listings (and similar). See Example 1.
  • These Display Ads are then shown — all across the Internet — to potential buyers who have already looked at the units(s) pictured in the Ads.
  • Tests show up to 10 X more clicks than online banner ads.
Re-Marketing
  1. An in-market RV Shopper from your target region searches for, and views your inventory (or your competitor’s units) on RVT.com
  2. Those exact RVs (or similar) – from your inventory – are then used to “dynamically” build gorgeous Display Ads which appear on websites all across the internet, across all devices!
  3. Your region’s individual RV shoppers, are shown your exact inventory units in Ads on various websites. Click-through rates (CTRs) are outstanding!

Example 1:

Dynamic Remarketing 300x250px Example.

New: Facebook + Google

Facebook & Google Bundled Together!

Combine with Facebook Dynamic ReMarketing ads – more info

SPECIAL INTRO OFFER:

  • 8000 additional VDP views per month – perfect for dealerships with over 200 units $1140/mo Product ID: DRM-G Contact Us
  • 4000 additional VDP views per month – recommended for dealerships < 200 units $570/mo Product ID: DRM-G Contact Us
  • 2000 additional VDP views per month – recommended for dealerships < 100 units $285/mo Product ID: DRM-G Contact Us
  • 1000 additional VDP views per month – recommended for dealerships < 50 units $165/mo Product ID: DRM-G Contact Us

Estimated, may fluctuate slightly based on ad auction rates.

Click for Canadian Rates

RVT.com Dynamic Re-Marketing – on Facebook!

They Saw it on RVT – AND – In their Facebook Feed!

The average US consumer spends 40 minutes per day scrolling through Facebook.
Facebook Q2/’14 Earnings Report, Mark Zuckerberg, CEO

So, how can you get your RVs…

1. Onto Facebook
and
2. Into the feeds of actively shopping, in-market buyers?

Here’s how it works:

We are seeing unprecedented CTRs on these banners – up to 20%!! 1 in 5 buyers click! That’s about 10X better than the best GAN dynamic re-marketing campaigns.
Shawn Friesen, SVP, RVT.com
Facebook Dynamic Image Example
  1. Buyer sees your unit on RVT.com
  2. Then, for 2 weeks*
  3. Same buyer sees same unit (+ similar units from your inventory) within their Facebook feed – desktop, mobile & apps

AnalyticsBefore / After Facebook Dynamic Marketing
Google Analytics

How Facebook Dynamic Re-Marketing Compares:

Item Avg. CTRs That’s 1 Click
in…
Note Improvement Over Average
Internet Banner Ads
Average Internet
Banner Ad
0.05% CTR 2,000 ads Work to improve. __
OK Internet
Banner Ad
0.10% CTR 1,000 ads OK, not great. 2 X
Killer Internet
Banner Ad
1.0% CTR 100 ads Fantastic CTRs!
More ads ASAP!
20 X
RVT.com’s Facebook
Dynamic Re-Marketing
15% CTR 7 ads Very high CTRs.
A must buy.
Add to Marketing Mix.
300 X

New: Facebook + Google

Facebook & Google Bundled Together!

Combine with Google Dynamic ReMarketing ads – more info

SPECIAL INTRO OFFER:

  • 8000 additional VDP views per month – perfect for dealerships with over 200 units $1140/mo Product ID: RM-FBOEM Contact Us
  • 4000 additional VDP views per month – recommended for dealerships < 200 units $570/mo Product ID: RM-FBOEM Contact Us
  • 2000 additional VDP views per month – recommended for dealerships < 100 units $285/mo Product ID: RM-FBOEM Contact Us

Estimated, may fluctuate slightly based on ad auction rates.

Re-Marketing – Advertising to RV Shoppers After They Leave RVT.com

RVT.com Re-Marketing is a highly effective suite of Digital Advertising products that leverages powerful RV shopper tracking technology and proven best-practices to result in… more buyers shopping your listings, more leads, and ultimately more RV sales.

Re-Marketing
  1. An in-market RV Shopper from your target region searches for, and views RVs for sale on RVT.com
  2. Your dealership’s branded Digital Ads are then re-marketed to that individual RV shopper.
  3. Your ads are seen across various websites – across all devices.

Re-Marketing – $4 CPM Product ID: RM-GOEMS Contact Us

Canadian customers please click here, for CAD rates.

Re-Marketing Your Website Visitors

Advertise to Visitors of Your Own Website AFTER They Leave Your Site!

Re-Marketing
Re-Marketing

Website Re-Marketing – $5 CPM Product ID: RM-OEMS Contact Us

Canadian customers please click here, for CAD rates.

How It Works:

RVT.com sets a “cookie” in the web browser of individual consumer buyers as they shop.

We know who they are, where they are and exactly what they’re shopping for.

Without using any personally identifiable information (PIIs), we know which RVs that individual has viewed and can use that info to traffic highly specialized and relevant ads.

Your re-marketing will depict…

  • Your RV dealership
  • Your Brands
  • Your Promotions and Special Events!
  • Specific RVs from your stock shown to buyers who shopped for that exact (or similar) units. (Dynamic Re-Marketing)

NOTE: RVT.com’s Re-Marketing Digital Ads appear on other websites, all across the internet – on all devices.

RV Show Booth – Buyer Traffic Booster

Drive In-Market Consumer Buyers to YOUR Booth!

You pay dearly to exhibit at RV Shows. Co-op costs for the booth, travel, expenses. Shows are a huge investment!

So, think about the consumer buyers in that region a month (or 2) before the Show.

RVT.com can specifically identify actively-shopping RV consumer buyers – located anywhere near your upcoming shows.

Let RVT help you “invite” local in-market buyers to make sure they visit YOUR booth! Here’s how…

  • Provide RVT with your Show dates and locations
  • Then, let’s hit known buyers near each of your upcoming shows
  • With several re-targeting ads – per buyer!
  • For 30 to 45 days on the run up to theshow.

RVT.com Show Booth BoosterProduct ID: DA-BTB Contact Us

What would happen to your booth traffic and your Show sales if you put this message in front of 1000 in-market buyers – 10 or 20 times per buyer – on the run up to each Show?

Factory Incentives Success Ads

Stimulate dealer Re-Orders By Helping dealers Move Last Year’s Inventory

When your dealers are still stocked up with last year’s Models, they can hesitate to order new inventory.

So, to stimulate retail sales, you sometimes offer Factory Incentives (or Rebates on last year’s models) to RV consumers.

But, what’s the best way to “tell” in-market RV consumers about your Factory Incentives?

Use…

  • Display Ads on RVT.com
  • Re-Targeting Ads that hit every buyer shopping for a new RV – any Class
  • Drive buyers to your factory incentives landing page.
  • Get buyer sign ups – distribute leads to your dealers.
  • Attract your competition’s shoppers!
  • Boost dealer re-orders!

Factory Incentive Success AdsProduct ID: DA-FISA Contact Us

“When dealers tend to sell your competition more than they sell YOUR product, try this: Advertise directly to consumer buyers. “Educate” low-funnel buyers about your brands.”
Chris Mapson, Digital Advertising Specialist, RVT.com

New Product Launch

Directly communicate your competitive innovations to the in-market RV Consumers

You research. You develop. And, you launch gorgeous new RVs – year after year.

And, your innovations are meant to wow! the RV buying public.

But…

  • Are your dealers “doing justice“ to your RV innovations?
  • Is every RV shopper they encounter finding out why your brands are best?

Or…

  • Do many of your greatest product development breakthroughs sadly get missed (or glossed over) by busy dealers?

If so, please be aware that… More and more RV OEMs are now introducing their innovations to consumer buyers – directly – using sophisticated digital advertising techniques aimed at helping buyers choose that OEM’s brands.

Working with RVT.com, RV manufacturers are bringing OEM innovations (and launch messaging) deep into the RV consumer buying process.

For more information on effective New RV Product Launch strategies and Ad Campaigns that support consumers choosing your brands, contact RVT.com today.

  1. Innovations that make your product standout can be overlooked or missed by dealer Sales Reps.
  2. Use targeted display ads to highlight and remind RV consumer buyers about your product’s unique selling features.
  3. Advertising your brand’s key selling messages direct to in-market buyers.

New Product Launch BundleProduct ID: DA-NPL Contact Us

Professional, Digital Advertising Consultations Now Available.

Digital advertising consultations from the professionals at RVT.com are vailable upon request to RV Manufacturer Marketing Teams and their Agencies. We are available to help…

  • Ensure your digital advertising objectives are met
  • Optimize your digital strategies and
  • Plan your digital, consumer-facing media

Consultations will help you…

  • Drive more RV consumer buyer traffic to your website
  • Tell RV Consumers why your brands are their best choice
  • Influence low-funnel consumer purchase decisions
  • “Conquest” market share away from your competition.

To schedule your professional consultation, call 1-800-282-2183 x 710 or visit RVT.com/oem now.

Maximizer ConsultationProduct ID: DA-MAXR Contact Us

Maximizeer by RVT
Maximize Your Sales

Contact Us

For more information or to order advertising, complete the form below and we will contact you shortly. Or call 1-800-282-2183.

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Prices are in USD unless otherwise noted

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