Get your message direct to in-market RV buyers
Manufacturers are innovators. Innovation is what you do. And, consumers? They work hard to decide which RV brand they should purchase.
But, the age-old way manufacturers communicate their innovations to retail buyers – i.e. through their dealer networks – is changing…
The long and cumbersome “Legacy Communications Pathway” below is fraught with pitfalls and limitations. Sadly, actively-shopping RV consumers are often not learning everything they need to know about your innovative brands.
Thankfully, there is a “New Communications Pathway” – direct to RV consumer buyers!
OEMs are now communicating – directly – with low-funnel, actively-shopping RV consumer buyers. And, sophisticated new digital advertising products help manufacturers…
The 2017 Media Planner – by RVT.com – is created to help RV manufacturers and suppliers best influence the RV consumer purchase process.
These Digital advertising products will help effectively “guide” RV consumer buying decisions by driving better educated RV consumers to buy your products.
In 2017, collectively, RV manufacturers will build (and sell!) over 445,000 RVs. Many factories are running at full capacity – completely sold out – with long lead times for dealers.
Others factories? Not so much. What this means is… it all comes down to market share. And, competition is fierce!
Brand vs. brand wars are fought every day – online – and on dealer’s lots across the country.
And the winning OEM?
The winning OEM will be the one who communicates most effectively – and directly – with the buyer, in this case, the low-funnel RV consumer buyer.
Each time an RV Consumer visits RVT.com, they run an average of 8 searches and spend 7.5 minutes shopping for their next RV.
Grab the attention of targeted Buyers using Digital Display Ads on the pages of RVT.com. Engage buyers with relevant ads – while they are “in-the-act” of shopping for their next RV – and drive them to your dealers.
Choose your targeting [Geo, Class of RV or brand(s)] to secure preferred exposure on RVT’s Homepage and throughout our Search Results pages.
Choose your own ad sizes, placements and targeting. Please inquire for custom advertising opportunities.
Digital Display Advertising for RV OEMs – $3.50 CPMProduct ID: DA-DPAK Contact Us
Custom Digital Display Ad Package- Call for PriceProduct ID: DA-CUST Contact Us
Segment RV shoppers by City, State/Prov, Region or Designated Market Area (DMA).
Target buyers by the Class of RV they're shopping for i.e. target Class A Diesel buyers only etc.
Show your ads to RV shoppers looking at your Competitors' brands, or your own brands.
Your dealers’ classified listing (VDP) is important because it’s the last location online that an RV shopper sees – before they go visit your dealer’s Showroom.
When OEMs drive RV consumer buyers to dealer VDPs, it strongly supports sales. What’s more, VDPs offer valuable branding and digital advertising opportunities for OEMs who may want to positively influence consumer purchase decisions.
VDP Dealer Banner Ad Package – $10 CPMProduct ID: DA-VDP Contact Us
When RV shoppers land on RVT.com, they expect to interact with great content that is relevant to what they are searching for.
With this enormous Native Super Leaderboard Ad, your dealer’s listings for your brands only are introduced first, on the top of RVT Search Results.
“Native“ means your brand and actual inventory listings are seamlessly integrated into the RV shopper’s buying experience.
And, the results?
6.8 X more buyers clicking, viewing, and inquiring about your brands for sale by your dealers.
Native Super Leaderboard Ads – $15 CPMProduct ID: DA-NSLB Contact Us
Native Super Skyscraper – $5 CPMProduct ID: DA-NSKY Contact Us
Or, now included as part of Regional (and Custom) Display Ad campaigns
Combine with Facebook Dynamic ReMarketing ads – more info
† Estimated, may fluctuate slightly based on ad auction rates.
They Saw it on RVT – AND – In their Facebook Feed!
The average US consumer spends 40 minutes per day scrolling through Facebook.Facebook Q2/’14 Earnings Report, Mark Zuckerberg, CEO
So, how can you get your RVs…
1. Onto Facebook
2. Into the feeds of actively shopping, in-market buyers?
We are seeing unprecedented CTRs on these banners – up to 20%!! 1 in 5 buyers click! That’s about 10X better than the best GAN dynamic re-marketing campaigns.Shawn Friesen, SVP, RVT.com
How Facebook Dynamic Re-Marketing Compares:
|Item||Avg. CTRs||That’s 1 Click
|Note||Improvement Over Average
Internet Banner Ads
|0.05% CTR||2,000 ads||Work to improve.||__|
|0.10% CTR||1,000 ads||OK, not great.||2 X|
|1.0% CTR||100 ads||Fantastic CTRs!
More ads ASAP!
|15% CTR||7 ads||Very high CTRs.
A must buy.
Add to Marketing Mix.
Combine with Google Dynamic ReMarketing ads – more info
† Estimated, may fluctuate slightly based on ad auction rates.
RVT.com Re-Marketing is a highly effective suite of Digital Advertising products that leverages powerful RV shopper tracking technology and proven best-practices to result in… more buyers shopping your listings, more leads, and ultimately more RV sales.
Re-Marketing – $4 CPM Product ID: RM-GOEMS Contact Us
Canadian customers please click here, for CAD rates.
RVT.com sets a “cookie” in the web browser of individual consumer buyers as they shop.
We know who they are, where they are and exactly what they’re shopping for.
Without using any personally identifiable information (PIIs), we know which RVs that individual has viewed and can use that info to traffic highly specialized and relevant ads.
Your re-marketing will depict…
NOTE: RVT.com’s Re-Marketing Digital Ads appear on other websites, all across the internet – on all devices.
So, think about the consumer buyers in that region a month (or 2) before the Show.
RVT.com can specifically identify actively-shopping RV consumer buyers – located anywhere near your upcoming shows.
Let RVT help you “invite” local in-market buyers to make sure they visit YOUR booth! Here’s how…
RVT.com Show Booth BoosterProduct ID: DA-BTB Contact Us
What would happen to your booth traffic and your Show sales if you put this message in front of 1000 in-market buyers – 10 or 20 times per buyer – on the run up to each Show?
When your dealers are still stocked up with last year’s Models, they can hesitate to order new inventory.
So, to stimulate retail sales, you sometimes offer Factory Incentives (or Rebates on last year’s models) to RV consumers.
But, what’s the best way to “tell” in-market RV consumers about your Factory Incentives?
Factory Incentive Success AdsProduct ID: DA-FISA Contact Us
“When dealers tend to sell your competition more than they sell YOUR product, try this: Advertise directly to consumer buyers. “Educate” low-funnel buyers about your brands.”Chris Mapson, Digital Advertising Specialist, RVT.com
You research. You develop. And, you launch gorgeous new RVs – year after year.
And, your innovations are meant to wow! the RV buying public.
If so, please be aware that… More and more RV OEMs are now introducing their innovations to consumer buyers – directly – using sophisticated digital advertising techniques aimed at helping buyers choose that OEM’s brands.
Working with RVT.com, RV manufacturers are bringing OEM innovations (and launch messaging) deep into the RV consumer buying process.
For more information on effective New RV Product Launch strategies and Ad Campaigns that support consumers choosing your brands, contact RVT.com today.
New Product Launch BundleProduct ID: DA-NPL Contact Us
Digital advertising consultations from the professionals at RVT.com are vailable upon request to RV Manufacturer Marketing Teams and their Agencies. We are available to help…
To schedule your professional consultation, call 1-800-282-2183 x 710 or visit RVT.com/oem now.
Maximizer ConsultationProduct ID: DA-MAXR Contact Us
For more information or to order advertising, complete the form below and we will contact you shortly. Or call 1-800-282-2183.
Prices are in USD unless otherwise noted