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Why You Should Sell Your RV Online

Posted by Shawn Friesen | Vice President of RVT.com on Mar 16, 2009

More than 60% of buyers start their search for used vehicles online, according to a 2008 J.D. Power and Associates report. More than half will purchase their vehicle online. If you’re selling your RV, you want to put your ad where potential buyers will see it. Today, that means advertising online.

Advertising your RV on a respected, high-volume online sales site like RVT.com guarantees that you’ll reach a national, even international, audience. Compared to putting a “For Sale” sign in the window of your RV or paying an extravagant price for an ad in your local newspaper, online advertising gives you significantly better value for your money; here’s why:

> It doesn’t cost anything to put a sign in the window of your RV, but even if you’re able to park your RV in a high-traffic area, you’re apt to get more window shoppers than buyers. Limiting yourself to your local market also limits both exposure and potential sales profit.

> Newspaper ads are so expensive most people can only afford to purchase a few lines in the classified section and run their ad for just one or two days. With newspaper ads you’re counting every word, trying to cram a lot of indecipherable abbreviations into a small space, and forget the cost of adding a picture. The response is apt to be disheartening. Not only does a potential buyer have to check the listings on the day your ad runs; but given the lack of newspaper readership, the number of people who might potentially view your ad is growing smaller every day.

Listing your RV for sale online gives you national exposure and unlimited space to describe your RV’s many features in great detail. Online sites also allow you to post multiple photos. Best of all, online sites attract focused buyers ready to buy.

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