Online RV Ad Tip: Planning Your ‘RV Portrait’

If you are planning to sell your RV online this winter, use these final fall excursions to look for attractive settings to use for your “RV portrait.” When potential buyers start scanning online RV ads, their eye is first attracted to ads with bold black or red type; but it’s the photo of your RV — your “RV portrait” — displayed on the search page (and at the top of your detailed ad profile) that makes RV buyers want to click on your ad for a closer look at your RV. A well-planned RV portrait will help you sell your RV faster and is likely to earn you a better price.

You want your RV portrait to do two things:

1. Display your RV to its best advantage.

2. Make RV buyers see themselves behind the wheel, heading for adventure.

Accomplishing the first item is pretty straight forward. Make any necessary repairs, then wash and polish your RV until it gleams.

Getting potential RV buyers’ to make an emotional investment in your recreational vehicle is a little tougher, but the key is choosing the right background. While you’re cruising on your final fall trips, scout attractive background settings. Scenic roadside pullouts, local state parks and scenic RV campgrounds are good places to look for the perfect background for your RV portrait. Look for a natural setting (rolling hills, lake, forest) with a sunny, uncluttered panoramic view that has an open space big enough to pull into and position your RV.