Boomers Hit the RV Trail

They may have given up their psychedelic VW vans, tie-dyed t-shirts and love beads for a job and family life in the suburbs, but they’ve never let go of their sense of adventure, their zest to explore life, or their love of the new and different. The first of the Baby Boomers are just stepping into retirement and many of them are hitting the RV trail.

Comfortable, casual RV life with its opportunity to travel when and where the spirit moves you seems tailor-made for active, fun-loving boomers. America’s most populous generation, 350,000 baby boomers will retire each year from now through 2030. RV industry experts expect many to embrace the RVing, drawn by the freedom,  adventure and economy of life on the road. 

The generation that changed America is expected to do it again, turning retirement expectations upside down. These fit and active retirees won’t be sitting home puttering around the lawn and garden. They’ll be traveling the depth and breadth of America in their RVs, dirt bikes and kayaks in tow. Having devoted a lifetime to work and family, boomers are ready to cut loose and have some fun. But their idea of fun is a long way from the staid bridge games and golf outings that defined their parents’ golden years. Boomers are more apt to try white-water rafting or climb a mountain or, like the senior President Bush, jump out of an airplane. The generation that broke down barriers and refused to accept limits on what they could or should do is still at it; but in a nod to their senior status, they’re doing it from the cab of an RV instead of the back of a Harley!