Pictures are like Velcro, they stick in the mind long after words are forgotten. Video takes visual memory to the ultimate level, integrating two of our most prominent senses – sight and sound – to deliver messages with staying power. According to national research conducted by the Wharton School of Business, consumers are 72% more likely to purchase an online product when video is used.

Think about it. Which do you remember best: a blog you read yesterday or the funny cat video you saw on YouTube last week? It may be embarrassing to admit…Continue to Full Article