U.S. businesses spent more than $11 billion on online advertising last year and that number is expected to increase annually as the American marketplace continues to move online. More than 80% of shoppers already begin their search for a vehicle online, according to J. D. Power & Associates. Increasingly, RV dealers are focusing marketing campaigns online to capitalize on that enormous sales potential. It’s a not-so-simple matter of putting your product where the buyers are. Today, that means on the Internet and, increasingly, on social media sites, particularly Facebook.

There is more to successful Internet marketing than just plopping your RV inventory on a website. This is where the “not-so-simple” aspect comes into play. Creating an online marketing campaign that earns a respectable return on investment requires…continue to Full Article.