MIDDLEBURY, Ind. — Jayco, Inc. approved the launch of its new Jay Smart, a line of Euro-styled, ultra-lightweight RVs. The new line of towables is slated to be built on Jayco’s campus in Middlebury, IN.

Jayco displayed a prototype of the Jay Smart during the 2013 Louisville RV Show. The reaction was overwhelmingly positive by those who explored the revolutionary product. Dealers from all over the globe were excited at the prospect of Jayco producing such a modernized, easy-to-tow and lightweight travel trailer.

Jim Jacobs, Jayco’s chief operating officer commented, “With the knowledge and experience we’ve gained from building this new family of lightweight products, we’re confident our dealers will gain an even stronger competitive advantage in the marketplace.” He went on to say, “It wouldn’t surprise me if along the way we find ways of incorporating some of the design and engineering elements discovered in building the Jay Smart into our other product offerings.”

Formal introduction of the Jay Smart will occur at Jayco’s annual Homecoming event taking place in San Antonio, Texas the week of June 23rd.

Initial offerings of the Jay Smart will include four floorplans in 19, 22 and two 26-foot lengths. Each unit will be built with the same streamlined, contemporary look highlighted during the RV industry’s largest trade show of the year.

Brian Donat, an industry veteran, will remain active as a product design consultant for the Jay Smart. Donat’s knowledge of the European marketplace is a valuable asset and contributed greatly to the positive response from the dealer network.