Inventory management is a critical factor in the success and profitability of RV dealerships.  RV dealers must divide their energies between two main inventory problems:

  1. Selling new RV stock delivered by the manufacturer.
  2. Moving used RVs acquired as trade-ins.

With a significant amount of capital invested in inventory, every RV sitting in a dealership showroom or out on the lot is a drain on the dealer’s profitability. For decades, the cost of maintaining a considerable onsite inventory has been considered the price of doing business; but the acceptance of the Internet as a purchasing tool coupled with changing consumer habits driven by social media is turning out to be a game-changer.

Online classified ad sites are expanding RV dealership markets nationwide and driving targeted volume traffic directly to dealership websites…Continue to Full Article.