Posted by Ashley Gannon on Jan 06, 2012
If you’ve had your eye on a classy late-model RV you found on RVT.com, don’t wait too long to make an offer. Every month, 500,000 RV shoppers visit RVT.com. If you don’t act quickly, someone else could scoop up that great RV bargain you have your heart set on. Of course, RVT.com’s heavy traffic volume also makes it easier to sell your current RV so you can afford to upgrade your rig. But don’t procrastinate; list your RV for sale on RVT.com now to take advantage of heavy RV shopper traffic.
January and February are prime months for online RV sales. With holiday traveling over, RV families who want to upgrade to a larger or newer motorhome (and empty-nesters who are ready to downsize to a smaller, more fuel-efficient travel trailer) are checking online RV listings daily. RV shoppers are motivated to purchase their next RV well before the start of spring break so they’re ready to roll when the spring camping season starts.
Selling your RV online puts your RV listing where hundreds of thousands of motivated RV shoppers will see it every month. (If you have a towable RV, you can also list your truck for sale on RVT.com.) Listing your RV for sale online expands your pool of potential RV buyers well beyond your local area, attracting RV buyers from across your state and the country. The time to list your RV on RVT.com is now! Click here to place your RV ad today.
Posted by Ashley Gannon on Dec 28, 2011
Banner ads on RVT.com are an effective way to call attention to your dealership, build brand recognition, and quickly direct RV shoppers to your inventory. Well-designed banner ads work. As RV shoppers scan down a page of classified listings, eye-catching banner ads break the flow of eye-movement and capture shoppers’ attention. When effectively designed, banner ads will drive RV shoppers to your website and your RV listings on RVT.com.
Using these tips (and the tips in our previous post) you can create effective RV banner ads for your dealership on RVT.com:
1. Use attention-getting words that focus on price and selection, the two top reasons RV buyers shop online. Words such as free, special offer, low prices, deep discount, markdown, incredible deals, biggest selection in (your state), and thousands of motorhomes generate RV shopper curiosity, enticing shoppers to check out your offer.
2. Leave lists of specific features to your website and online classified ads where you have more time and space to go into details about your RV dealership and the RVs you sell. Banner ads should elicit an emotional response from the buyer. Focus on the big picture benefits of RVing (freedom, family time, cheap travel, nature, etc.) by tapping into the RV “mystique.” Use photos to help RV shoppers visualize their life as RVers. For example, use a photo of a family setting off on a hike in the woods with their RV in the background to convey family togetherness.
Posted by Ashley Gannon on Dec 26, 2011
Banner ads on RVT.com are an excellent way for RV dealers to build brand recognition while increasing their customer base. When RV buyers look at a page of RV classified ads, the first thing their eye is attracted to is the banner ad at the top of the page. Banner ads sandwiched between the classifieds farther down on the page also attract attention, inviting RV shoppers to pause and take notice. At least that’s the goal. To achieve that goal and capture the attention of RV shoppers, RV dealers need to create banner ads with eye appeal.
You can create banner ads that attract the attention of RV buyers by using the following tips:
1. Banner ads have only seconds to make an impression on RV shoppers. Keep your message short and simple and your graphics clean and uncluttered. When RV shoppers look at your banner ad, they should be able to instantly grasp your message.
2. ALWAYS include a call to action in your RV banner ad. Tell the shopper exactly what you want him to do. Make sure your call to action stands out and is impossible to miss. If you want shoppers to click on your ad, include a large button with the words “CLICK NOW” on it.
More RV dealership banner ad tips next time
Posted by Ashley Gannon on Dec 21, 2011
If you’re an iPad user, you’ll want to check out RVT.com’s newly updated FREE iPad app for RV buyers, RV sellers and RV dealers. We’ve just added a new search filter that allows iPad users to narrow their RV search to a specific U.S. state or Canadian province. Our updated iPad app also allows iPad users to search multiple states or provinces for their dream RV. Click the link above to download our FREE updated iPad app and see for yourself how easy it is to find the RV you’re looking for on RVT.com. You can download RVT.com’s free iPad app from the iTunes app store. It is listed as RV Classifieds in the travel category.
With the addition of this new search filter, RV shoppers can now use their iPads to search all 50,000 RVs for sale on RVT.com. iPad users can now narrow their RV search by RV type, production year, vehicle length, price and state or province location. RVT.com’s updated iPad app now provides iPad users with the same powerful search capabilities enjoyed by RV buyers who shop on the RVT.com website.
iPhone and iPod Touch users will also want to download our FREE RVT.com Mobile app which provides mobile users with full access to the RVT.com website and all its features while you’re on the go.
Posted by Ashley Gannon on Nov 02, 2011
Realtors say the key to selling a house is location, location, location. The same is true when you sell your RV. Whether you’re an individual RV seller or an RV dealer moving inventory, the location of your RV classified ad will have a critical impact on how quickly your RV sells. Your goal as an RV seller is to place your classified ad where it will be seen by the greatest number of potential RV buyers so that it will sell quickly. Accomplishing that goal depends on two key decisions: which website you list your ad on and where on the website your ad is displayed.
Listing your RV for sale on a classified ad website like RVT.com that is dedicated exclusively to RV sales will attract a more motivated and more targeted buyer pool than listing your RV ad on a website that offers a wide variety of items for sale. When shoppers visit RVT.com, they’re not looking for a baby crib or baseball memorabilia; they are there to buy an RV.
RV classified ad websites contain thousands of RV listings. On RVT.com, for example, there are currently 54,394 RVs for sale. Making your ad stand out so that it is noticed by RV shoppers can be a challenge. Paying a little extra for special placement on RVT.com’s homepage or the search page for a specific state or province increases the number of RV shoppers who will see your ad and guarantees that shoppers see your RV ad first.
Posted by Ashley Gannon on Oct 07, 2011
The popularity of TLC’s hit television show Extreme Couponing is a sign of the times. Driven by the recession, extended job loss, tight credit and the ongoing financial crisis, America appears to be entering an age of austerity; or so the doomsayers would tell us. But while consumer spending has decreased for the first time since the early 1940s when World War II forced strict rationing of everything from butter and sugar to metal and paper, Americans haven’t snapped their wallets completely shut. We’re still spending; we’re just being more careful about how we spend our hard-earned money.
According to an interesting article on changing American spending habits that was published in the October 10, 2011 issue of Time magazine, we’re spending less on foreign travel and more on seeing America. We’re eating out less, but spending more on fresh ingredients for home-cooked meals. We’re spending less on tickets to amusements parks, sporting events and museums and more on camping, outdoor equipment and bicycles. The bottom line is that we’re looking for better value from every dollar we spend, and we’re placing a higher value on homegrown fun like RV travel and RV camping.
This is an excellent time to buy an RV or sell your current RV and upgrade to a more fuel-efficient, eco-friendly RV. Recreational vehicles offer inexpensive travel, nearly no-cost entertainment and affordable living. If you’re shopping for high value at a low cost, buying an RV online is an excellent investment.
Posted by Ashley Gannon on Sep 30, 2011
Whether you’re selling a towable RV or looking to buy a 5th wheel RV or RV travel trailer, the fly in the ointment always seems to be the tow vehicle. After they sell their travel trailer, RV sellers are still stuck with the truck or heavy-duty SUV they used to tow it. New RV owners who have just purchased a travel trailer online can’t start using it until they buy a tow vehicle capable of towing their new rig. RVT.com offers the perfect solution for both RV buyers and sellers: packaged sales. For an extra $10, RV sellers can sell both their RV and their tow vehicle in linked ads on RVT.com
RV Sellers benefit. Listing your towable RV and tow vehicle together on RVT.com is a fast, easy solution for RV sellers who won’t have a use for their current truck or SUV once they sell their RV travel trailer. Selling both vehicles as a package will attract more buyers and give you more cash to put toward that spacious motorhome you’ve had your eye on.
RV Buyers benefit. If you’re buying your first towable RV, you’ll need a heavy-duty SUV or pickup truck to pull it. Just any truck won’t do. You need one with the capacity to pull the fully-loaded weight of your new rig. Buying an RV online with the vehicle that’s been used to tow it ensures that you’re buying a truck with the power to pull the load.
Posted by Ashley Gannon on Sep 21, 2011
Nearly 100 million Americans, a quarter of the U.S. population, have gone mobile. Two in 5 of those mobile users regularly access the internet while they are on the move, 38% from smartphones. By 2015, internet marketing analyst eMarketer predicts that more than half of the U.S. population will be using smartphones as their primary form of communication with 3 in 5 smartphone users regularly conducting business over the mobile internet.
Double-digit growth in the number of smartphone users — up 49% this year — is predicted by eMarketer to continue through 2015 and most likely beyond. (eMarketer’s current prediction cycle stops at 2015.) Coupled with the fast-paced upgrading of mobile networks by competing mobile communication giants AT&T and Verizon — according to Time magazine each has spent $30 billion on network upgrades since 2009 — market analysts see a rapidly-growing trend toward a mobile lifestyle.
Already comfortable with online shopping, banking and business transactions, American consumers have been quick to embrace the advantages and convenience of mobile communication. Current trends place the U.S. on track to become an all-mobile community before 2020. RVT mobile apps for iPhone and iPad apps keep RV dealers abreast of current trends and position RV dealers to capitalize on changing communication and shopping habits to sell more RVs.
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