Posted by on Jan 20, 2012
When you attend an RV show, you’ll notice that many RV manufacturers and RV dealers offer special show discounts to encourage RV shoppers to BUY TODAY! As you cruise the displays at an RV show, you’re apt to see offers for special low show prices, discounts on premium features or free upgrades. The catch, of course, is that show deals are usually only available during the show, pressuring you to make a quick decision and buy now. If you go ahead and buy your RV at the show, you’ll kick yourself when you get home if you find out you could have gotten a better deal on the same RV on RVT.com.
So how do you tell if you’re being offered a legitimately great deal? Use RVT.com Price Checker to compare the deal you’re being offered to RV listings on RVT.com. Enter details about the RV you want to buy into our handy Price Checker, and Price Checker will instantly show you the NADA book value of the vehicle and pull up comparable RVT.com listings. Price Checker gives you access to both new and used RV listings, including RV dealer ads on RVT.com. Often RV dealers offer online discounts that are just as good as and sometimes better than deals available at RV shows.
If you have a smartphone, use RVT.com’s free iPhone app to access RVT Price Checker from the show.
Posted by on Jan 11, 2012
If you’re an RV dealer, RVT.com wants to help you start the New Year out right. For a limited time only, RV dealers can list their RV inventory on RVT.com FREE for 14 days! Experience the RVT.com advantage for yourself for two full weeks and find out why other RV dealers rave about our online listing and advertising services!
“I’ve advertised all of my new and used inventory on RVT.com for the last few years. I get more leads from RVT than any other online classified website that I use. Great Service! — Jason Friesen, VP & Sales Manager, Voyager RV Centre in Kelowna, BC, Canada
Here are just some of the advantages RV dealers gain when they list their RV inventory on RVT.com:
> Quality sales leads. More than 500,000 RV shoppers visit RVT.com every month. In the past 30 days, 256,372 unique visitors perused the RV listings on RVT.com, generating 2,624,574 pageviews. Our exclusive focus on RV sales guarantees that the traffic directed to your RV dealership inventory represents highly-motivated RV buyers.
> Economical. Online advertising on RVT.com is affordably priced at a fraction of the cost of print and other traditional media.
> Social media exposure. Our Facebook page and Twitter feed harness the power of social media to sell your RV inventory.
> Mobile access. RVT.com’s free iPhone and iPad apps make your online inventory available to RV shoppers anytime, anyplace.
Visit the RVT.com website to start your 14-day FREE RV dealer listing trial today!
Posted by on Jan 04, 2012
In a 2011 consumer survey conducted by the University of Michigan for the Recreation Vehicle Industry Association (RVIA), 1 in 5 American households expressed interest in purchasing an RV. The two fastest-growing demographics in the RV Nation are retiring Baby Boomers and empty-nesters over the age of 55 and singles and young couples under age 35. The increasingly diverse RV buyer pool has spurred RV manufacturers to introduce a greater range of feature choices that allow RV buyers to customize their RV purchase at the factory or dealership level.
Personalized living space is one of the hottest RV trends for 2012. Using multiple and deeper slides, RV manufacturers have been able to abandon the traditional shotgun layout and introduce exciting new L-shaped floor plans in select 2012 RV motorhomes and travel trailers. The new floor plans provide RV buyers with greater flexibility in creating living spaces that suit their lifestyle.
Greater use of panoramic views, picture windows and skylights is brightening up RV interiors and creating a more fluid bridge to the natural world outside. Specialized built-ins and more efficient use of vertical space are giving RV owners the storage space they need for prolonged trips and full-time living. In recognition of the increasing interest in full-time RV use, RV manufacturers are offering full-sized kitchens and bathrooms as an option in a greater range of RV models. New RVs are also coming off the production line fully wired to accommodate advanced electronic, digital and wireless technology.
Posted by on Dec 28, 2011
Banner ads on RVT.com are an effective way to call attention to your dealership, build brand recognition, and quickly direct RV shoppers to your inventory. Well-designed banner ads work. As RV shoppers scan down a page of classified listings, eye-catching banner ads break the flow of eye-movement and capture shoppers’ attention. When effectively designed, banner ads will drive RV shoppers to your website and your RV listings on RVT.com.
Using these tips (and the tips in our previous post) you can create effective RV banner ads for your dealership on RVT.com:
1. Use attention-getting words that focus on price and selection, the two top reasons RV buyers shop online. Words such as free, special offer, low prices, deep discount, markdown, incredible deals, biggest selection in (your state), and thousands of motorhomes generate RV shopper curiosity, enticing shoppers to check out your offer.
2. Leave lists of specific features to your website and online classified ads where you have more time and space to go into details about your RV dealership and the RVs you sell. Banner ads should elicit an emotional response from the buyer. Focus on the big picture benefits of RVing (freedom, family time, cheap travel, nature, etc.) by tapping into the RV “mystique.” Use photos to help RV shoppers visualize their life as RVers. For example, use a photo of a family setting off on a hike in the woods with their RV in the background to convey family togetherness.
Posted by on Dec 26, 2011
Banner ads on RVT.com are an excellent way for RV dealers to build brand recognition while increasing their customer base. When RV buyers look at a page of RV classified ads, the first thing their eye is attracted to is the banner ad at the top of the page. Banner ads sandwiched between the classifieds farther down on the page also attract attention, inviting RV shoppers to pause and take notice. At least that’s the goal. To achieve that goal and capture the attention of RV shoppers, RV dealers need to create banner ads with eye appeal.
You can create banner ads that attract the attention of RV buyers by using the following tips:
1. Banner ads have only seconds to make an impression on RV shoppers. Keep your message short and simple and your graphics clean and uncluttered. When RV shoppers look at your banner ad, they should be able to instantly grasp your message.
2. ALWAYS include a call to action in your RV banner ad. Tell the shopper exactly what you want him to do. Make sure your call to action stands out and is impossible to miss. If you want shoppers to click on your ad, include a large button with the words “CLICK NOW” on it.
More RV dealership banner ad tips next time
Posted by on Nov 28, 2011
Online sales are expected to reach $1.2 billion today as holiday shoppers click their way to online bargains. Considered the busiest online shopping day of the holiday season, Cyber Monday offers great deals on all kinds of merchandise, including recreational vehicles. Today is the perfect day to hunt for your dream RV on RVT.com.
RV shoppers will find nearly 54,000 RVs of every make and model — both new and used — for sale on RVT.com. The many RV dealers that list their inventories on RVT.com are offering some incredible year-end close-out deals on new 2011 RVs as they move inventory to make room for the new 2012 RV models that are beginning to arrive. (You’ll find some 2012 RVs already listed on RVT.com.) Continuing the 2011 trend, 2012 RV models feature greater fuel economy, increased energy efficiency, more green features, more luxury features and greater use of sustainable construction.
RV buyers will also find many of these features among newer used RVs listed for sale on RVT.com. If you want to stretch your budget, you can get more for your money — more space, more sleeping accommodations, more luxurious features — by buying a used RV online.
Whether you’re looking for a new or used RV, you’ll find the best RV prices online at RVT.com not only on Cyber Monday, but every day of the year.
Posted by on Nov 25, 2011
In the rush to snap up Black Friday bargains at least one hysterical shopper went over the edge last night. According to the Los Angeles Times, a South California Walmart turned into a battle zone when a woman used pepper spray to fend off competing shoppers in what authorities are calling an extreme case of aggressive competitive shopping. Mmmm. Cyber Monday is looking better all the time.
If you shop on RVT.com, you don’t have to wait until Monday to score incredible deals on new and used RVs. You’ll find Black Friday bargains on RVT.com every day of the year. No matter what type of RV you are looking for — motorhome, travel trailer, 5th wheel, truck camper, toy hauler, folding trailer, toterhome or park model — you’ll find a huge variety of attractively-priced rigs among the online RV classified ads posted on RVT.com.
RV shoppers will find some of the best RV deals under Reduced RVs for Sale. Bargain hunters will also want to check out listings for Diesel Pushers under $100K, Trailers under $5K and Motorhomes under $15K. Easy-click access to all of these bargain listings can be found under the Search tab on RVT.com’s home page. We also offer an RV listing section for RV Traders who like to barter. Find the right buyer and you could trade your unused boat for an RV and the beginning of new adventures!
Posted by on Nov 11, 2011
Social media, particularly Facebook and Twitter, are the key to growing your RV dealership in today’s digital environment. In a typical month, 140 million unique visitors log onto Facebook, each spending an average 6.4 hours per month on the popular social media site. According to a September 2011 Nielson report, in May 2011 Americans spent 53.5 billion minutes on Facebook, the equivalent of 101,720 years!
Facebook and Twitter combined have nearly 1 billion active users worldwide, more than a fifth of whom live in the U.S. Social media aren’t just for the younger set either. Forty-eight percent of online Baby Boomers — the largest RV buyer demographic — maintain a profile on at least one social network. Social media can help RV dealers tap into the current buying pool and start building a relationship with the next generation of RV buyers.
As every RV dealer knows, to sell RVs you have to (1) put your brand where RV shoppers will see it, and (2) find a way to connect with shoppers that will draw them to your RV dealership. In today’s digital universe, Facebook and Twitter are the fastest, easiest way to accomplish both marketing goals. RVT.com’s newly launched Social Engagement Marketing program for RV dealers is geared to get you up and running on the most popular social networks with minimal effort and expense. Contact RVT.com today to find out what our new Social Engagement Marketing program can do for your RV dealership.
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