Posted by Ashley Gannon on Feb 06, 2012
First RV shopping went digital and now it’s going mobile. The number of mobile RV shoppers on RVT.com increased an astonishing 152% between 2010 and 2011 with the number of RV shoppers visiting via our free RVT iPhone and RVT iPad apps increasing 272%. Overall, RVT.com realized a 32% increase in U.S. visitor traffic and 40% increase in Canadian traffic over the previous year.
The proliferation of smartphones is driving the preference for mobile shopping. According to a recent Nielsen survey, 46% of U.S. mobile customers now own smartphones. Since 2010, use of the mobile internet by smartphone owners has grown by 45%. The growing popularity of tablet computers (iPads and their android clones) is also fueling the acceleration of mobile shopping. Tablet computers were the holiday season’s hottest item. From mid-December 2011 to mid-January 2012, tablet computer ownership nearly doubled from 10% to 19%.
At the core of RVT.com’s success is our commitment to providing our customers with access the latest marketing tools. RVT.com’s expertise in search engine optimization, social media marketing and mobile marketing has increased RV dealer subscribers by 20% and online inventory from both dealers and individual RV sellers by 25%. More than 50,000 new and used RVs are currently advertised for sale on RVT.com, generating more than 500,000 U.S. and Canadian RV shopper visits each month. If you want to benefit from that kind of ad exposure, click here to sell your RV on RVT.com today.
Posted by Ashley Gannon on Feb 01, 2012
If Facebook were a country, it would be the third largest nation in the world. More than 50% of Americans have a Facebook account, and the majority of them are between the ages of 36 and 63, the prime target demographic for RV sales. If you’re an RV dealer, tapping into Facebook’s lucrative buyer-rich environment should be at the top of your marketing to-do list. RVT.com’s new social engagement marketing services for RV dealers make it easy for RV dealers to tap into the Facebook market and create a dynamic social media presence that will engage RV shoppers.
RV dealers who are making the switch from traditional marketing to social media marketing find that social media marketing requires a different mindset. Where traditional marketing is static, social media marketing is fluid. You can’t just come up with a single marketing plan and run with it all year. To engage the interest of Facebook users, you have to constantly tweak and reinvent your marketing plan.
Think of it as the difference between handing a customer a brochure and engaging them in conversation on the showroom floor. When you talk to a potential RV buyer face-to-face, you’re changing your presentation minute-to-minute to engage and maintain the shopper’s attention. Facebook business pages move your showroom conversations online where you can “talk” to a much larger crowd of RV shoppers.
RVT.com’s new social engagement marketing services can set up your RV dealership Facebook business page and show you how to start “talking”!
Posted by Ashley Gannon on Jan 30, 2012
The rustic “pop-up” camper you remember from your youth has undergone a major overhaul over the past few decades. Light-weight and compact for easy towing, today’s folding trailers transform into spacious, comfortable living spaces packed with attractive features that make camping a pleasure. But the new ultra-light folding camping trailers take these versatile towable RVs to a whole new level (see our previous post).
Today, we continue our rundown on the best new ultra-light folding trailers:
If you’re looking for a folding trailer that can stand up to hard use and rugged terrain, search RVT.com for the Campa ATT (for all terrain trailer). With a stainless steel chassis rated to 5500 pounds, this is a military-grade survival trailer that has everything you need for major expeditions into the back country. Prices start at $14,750.
Specializing in ultra-light RV trailers, Scarab RV offers a 300-pound model that is light enough to be towed by a cruiser class motorcycle. Basically tents on wheels, Scarabs lack the amenities of other folding trailers, but they can’t be beat for light-weight towing.
In the ultra-light class, the design award has to go to the Opera camping trailer designed by Dutch designer Your Suite in Nature (YSIN). YSIN gives the functional Conestoga wagon a dash of Sydney Opera House flair. Elegant white “sails” enclose a state-of-the-art RV that features electrically adjustable beds, indoor/outdoor kitchen, teak veranda and many luxury amenities. Fully equipped, Opera weighs in at 2,315 pounds and retails for between $32,000 and $38,000.
Posted by Ashley Gannon on Jan 23, 2012
It’s a new year and RV shoppers are online shopping for great RV deals so they’ll be ready to roll when the spring camping season starts. Google AdWords is a powerful tool that can drive those motivated RV shoppers to your RV dealership website and your online RV inventory. For a limited time, RVT.com is offering RV dealers the opportunity to experience the full power of Google AdWords for RV dealer classifieds at the very special rate of just $109 per month, a considerable savings over RVT.com’s already low monthly rate for this proven traffic-building service. Our special offer expires on January 31, 2012, so don’t delay. Contact RVT.com to open your RV dealer account today and add Google AdWords to your marketing arsenal.
RVT.com’s Google AdWords enhanced program for RV dealers provides expert customization of Google’s powerful AdWords program to your RV dealership. AdWords allows RV dealers to specifically target local RV shopper traffic or specific RV buyer demographic groups. A proven internet marketing tool, Google AdWords can significantly increase RV shopper traffic to your RV dealership website and online RV inventory.
Start the New Year off right and beef up your RV internet advertising program with Google AdWords for RV dealer classifieds on RVT.com. Call RVT.com today and let our team of crack IT pros put Google AdWords to work for your RV dealership.
Posted by Ashley Gannon on Jan 20, 2012
When you attend an RV show, you’ll notice that many RV manufacturers and RV dealers offer special show discounts to encourage RV shoppers to BUY TODAY! As you cruise the displays at an RV show, you’re apt to see offers for special low show prices, discounts on premium features or free upgrades. The catch, of course, is that show deals are usually only available during the show, pressuring you to make a quick decision and buy now. If you go ahead and buy your RV at the show, you’ll kick yourself when you get home if you find out you could have gotten a better deal on the same RV on RVT.com.
So how do you tell if you’re being offered a legitimately great deal? Use RVT.com Price Checker to compare the deal you’re being offered to RV listings on RVT.com. Enter details about the RV you want to buy into our handy Price Checker, and Price Checker will instantly show you the NADA book value of the vehicle and pull up comparable RVT.com listings. Price Checker gives you access to both new and used RV listings, including RV dealer ads on RVT.com. Often RV dealers offer online discounts that are just as good as and sometimes better than deals available at RV shows.
If you have a smartphone, use RVT.com’s free iPhone app to access RVT Price Checker from the show.
Posted by Ashley Gannon on Jan 11, 2012
If you’re an RV dealer, RVT.com wants to help you start the New Year out right. For a limited time only, RV dealers can list their RV inventory on RVT.com FREE for 14 days! Experience the RVT.com advantage for yourself for two full weeks and find out why other RV dealers rave about our online listing and advertising services!
“I’ve advertised all of my new and used inventory on RVT.com for the last few years. I get more leads from RVT than any other online classified website that I use. Great Service! — Jason Friesen, VP & Sales Manager, Voyager RV Centre in Kelowna, BC, Canada
Here are just some of the advantages RV dealers gain when they list their RV inventory on RVT.com:
> Quality sales leads. More than 500,000 RV shoppers visit RVT.com every month. In the past 30 days, 256,372 unique visitors perused the RV listings on RVT.com, generating 2,624,574 pageviews. Our exclusive focus on RV sales guarantees that the traffic directed to your RV dealership inventory represents highly-motivated RV buyers.
> Economical. Online advertising on RVT.com is affordably priced at a fraction of the cost of print and other traditional media.
> Social media exposure. Our Facebook page and Twitter feed harness the power of social media to sell your RV inventory.
> Mobile access. RVT.com’s free iPhone and iPad apps make your online inventory available to RV shoppers anytime, anyplace.
Visit the RVT.com website to start your 14-day FREE RV dealer listing trial today!
Posted by Ashley Gannon on Jan 04, 2012
In a 2011 consumer survey conducted by the University of Michigan for the Recreation Vehicle Industry Association (RVIA), 1 in 5 American households expressed interest in purchasing an RV. The two fastest-growing demographics in the RV Nation are retiring Baby Boomers and empty-nesters over the age of 55 and singles and young couples under age 35. The increasingly diverse RV buyer pool has spurred RV manufacturers to introduce a greater range of feature choices that allow RV buyers to customize their RV purchase at the factory or dealership level.
Personalized living space is one of the hottest RV trends for 2012. Using multiple and deeper slides, RV manufacturers have been able to abandon the traditional shotgun layout and introduce exciting new L-shaped floor plans in select 2012 RV motorhomes and travel trailers. The new floor plans provide RV buyers with greater flexibility in creating living spaces that suit their lifestyle.
Greater use of panoramic views, picture windows and skylights is brightening up RV interiors and creating a more fluid bridge to the natural world outside. Specialized built-ins and more efficient use of vertical space are giving RV owners the storage space they need for prolonged trips and full-time living. In recognition of the increasing interest in full-time RV use, RV manufacturers are offering full-sized kitchens and bathrooms as an option in a greater range of RV models. New RVs are also coming off the production line fully wired to accommodate advanced electronic, digital and wireless technology.
Posted by Ashley Gannon on Dec 28, 2011
Banner ads on RVT.com are an effective way to call attention to your dealership, build brand recognition, and quickly direct RV shoppers to your inventory. Well-designed banner ads work. As RV shoppers scan down a page of classified listings, eye-catching banner ads break the flow of eye-movement and capture shoppers’ attention. When effectively designed, banner ads will drive RV shoppers to your website and your RV listings on RVT.com.
Using these tips (and the tips in our previous post) you can create effective RV banner ads for your dealership on RVT.com:
1. Use attention-getting words that focus on price and selection, the two top reasons RV buyers shop online. Words such as free, special offer, low prices, deep discount, markdown, incredible deals, biggest selection in (your state), and thousands of motorhomes generate RV shopper curiosity, enticing shoppers to check out your offer.
2. Leave lists of specific features to your website and online classified ads where you have more time and space to go into details about your RV dealership and the RVs you sell. Banner ads should elicit an emotional response from the buyer. Focus on the big picture benefits of RVing (freedom, family time, cheap travel, nature, etc.) by tapping into the RV “mystique.” Use photos to help RV shoppers visualize their life as RVers. For example, use a photo of a family setting off on a hike in the woods with their RV in the background to convey family togetherness.
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