Posted by Claire on Aug 05, 2011
If you haven’t signed up yet for our FREE RVT Insight newsletter, you’re missing lots of hot tips and valuable information you can use to sell or buy an RV online. The month’s issue of RVT Insight contains valuable tips on writing online RV ads, a profile on toy hauler RVs, expert advice on how to inspect a used RV before you buy, and more.
Every month, subscribers to RVT’s free eNewsletter receive expert tips on buying and selling RVs online, useful information on RV care and maintenance, bulletins about new RV products and services, the latest buzz on important new RV trends, and much more. Readers consistently find RVT Insight both interesting to read and a valuable resource. If you are an RV shopper, seller or trader, you’ll want to sign up today to start receiving your free monthly email copies of RVT Insight. Sign up is easy; just click here to join our RVT Insight email club.
If you are an RV dealer, you’ll want to sign up to receive our free RV dealer edition of RVT Insight (click the link to register). The August dealer issue of RVT Insight shows how ad upgrades can speed sales, reports on new and improved lead and activity reporting tools, explains how banner ads target local customers, spotlights valuable new dealer resources, provides selling tips for dealers, and includes the monthly traffic report.
Don’t miss out; sign up today to receive RVT Insight.
Posted by Claire on Jun 06, 2011
Tech-savvy RV dealers are using Twitter to ramp up their customer service programs. Increasingly, on-the-go consumers are relying on smartphones to connect, shop and conduct business. Today’s consumer doesn’t page through the yellow pages and is increasingly less likely to power-up his laptop to find an RV dealer or RV service center. Today, consumers turn to their smartphones to find stores, research purchases, compare prices, make purchases and get directions. Smartphone mobility allows RV customers to connect with RV dealerships from any location 24/7 and is changing customer expectations.
Today’s RV dealership customers expect around-the-clock access and instant response. Twitter allows RV dealers to meet and even exceed their customer’s expectations. Many RV dealers have already incorporated Twitter in their sales programs. RVT.com’s Twitter feed is one of the unique advantages of advertising dealership inventories on RVT.com. A proven advantage in RV sales, Twitter is quickly becoming an essential customer service tool.
Twitter provides customers with the immediate response they desire when something goes wrong with their RV. By monitoring tweets, RV dealership service centers can quickly respond to customer questions and schedule the necessary service, allowing the RV owner to get back on the road that much faster — and winning his loyalty in the process.
Posted by Claire on May 11, 2011
The development of loyal RV dealership customers still hinges on the same traditional salesmanship values it always has: inventory (see our previous post), product expertise, RV dealership atmosphere and customer service. However, changing shopping patterns driven by the internet, Facebook and mobile technology have added a few new — and very important — wrinkles to traditional sales tactics. To attract customers and develop the customer loyalty that generates repeat sales, RV dealers need to embrace and harness new technical platforms.
Product expertise. RV shoppers expect sales personnel to be familiar with every detail of every RV offered for sale, whether on your lot, dealership website or online classified ads. The shift to online RV shopping means the majority of customer contacts will be electronic, arriving via website, Facebook, Twitter or smartphone links. Dealers must be wired in and have the ability to respond in kind. Using their RVT.com online classified ads as a starting point, RV dealers can develop downloadable info/photo packets for each vehicle that can be quickly emailed or tweeted in response to customer inquiries.
Atmosphere. When you sell an RV, you’re selling a lifestyle choice. Web-generated materials should reflect the same relaxing, family togetherness vibe as your brick and mortar store.
Customer service. Fast and easy access to information via the internet has created the expectation of instant response. Twitter and mobile technology allow RV dealers to respond instantly to customer questions or complaints in real time as issues arise..
Posted by Claire on May 09, 2011
High interest in RV travel means more potential customers are visiting RV dealership showrooms and checking out dealership inventories online. It also ramps up competition. Turning lookers into buyers and buyers into loyal customers is still based on core salesmanship values:
1. Inventory,
2. Product expertise,
3. Atmosphere, and
4. Customer service
However, changes in consumer buying practices — especially the shift to mobile shopping and the introduction of the Facebook marketplace — are forcing RV dealers to change their sales strategies.
Inventory. Obviously, RV dealers have to offer what RV buyers are looking for, but your inventory also has to be where buyers will see it. In today’s wired marketplace, that means RV dealerships need a highly visible web presence. A well-constructed and easy-to-navigate dealership website is a great start, but it’s no longer enough.
Listing your RV inventory on a dedicated online RV classified ads site that draws thousands of visitors every day increases your exposure to RV shoppers, thereby increasing sales opportunities. It’s important to choose your online ad partner wisely. Look for a site that is quick to position itself and its customers to take advantage of new technology. RVT.com, for example, is well positioned on Facebook, uses Twitter to draw attention to its website and offers free iPhone and iPad mobile apps. RVT puts your dealership’s RV ads where buyers are spending the most time — Facebook and smartphones.
Continued next time
Posted by Claire on Apr 29, 2011
Smartphones have untethered RV sales. With iPhone and iPad apps, RV shoppers can check new online ads and compare RV features and prices wherever they are, any time of the day or night. RV dealers are noticing more shoppers using their smartphones at RV shows to snap pictures of RV models or features they want to remember. It’s not unusual now for a shopper at an RV show or dealership to whip out his smartphone to compare the online availability and price of an RV model he’s interested in. It’s no longer enough to list your RV dealership inventory online. To reach the maximum number of potential RV buyers, your online inventory has to be mobile.
Fortunately, RVT.com already has an app for that! Earlier this year, RVT.com launched free mobile apps for iPhones and iPads that make your online RV ads accessible to RV buyers 24/7. Upgraded search features now allow shoppers to use the same advanced search parameters found on our website, providing multiple opportunities for RV shoppers to view dealers’ online ads. Our mobile apps also make it easy for RV dealers to monitor and update their online inventory without accessing a computer.
With smartphone sales increasing rapidly, consumer researchers are predicting that mobile shopping will explode this year. RV dealers who advertise their inventory on RVT.com will already be positioned to reap the rewards!
Posted by on Mar 09, 2011
When we learn to read, we are taught to start at the top left corner of the page and move our eyes across the page to the right. Studies have shown that people process a webpage the same way. That is what makes banner ads on RVT.com so effective. They’re in the right place at the right time!
When internet shoppers who want to buy an RV click onto the RVT.com homepage, the banner ad is the first thing they notice. And that banner ad stays with them at the top of every page as they click through page after page of new and used RVs for sale. Every time potential RV buyers open a new webpage, the banner ad grabs their attention all over again.
It’s that constant attention, the ability to keep site users focused on your brand and your product, that makes banner ads one of the best RV dealer advertising values on the internet. Recognized as the No. 1 internet source for RV sales, RVT.com receives 300,000 unique visitors every month who generate 4 million page views. That kind of traffic gives RV dealers who place banner ads on RVT.com an incredible amount of exposure, cementing your brand and your product in the minds of hundreds of thousands of potential RV buyers.
Click here for complete details about RVT.com’s RV dealer banner ad program.
Posted by Shawn Friesen | Vice President of RVT.com on Feb 10, 2011
Over 1 Million Searches were done on RVT.com in the last 30 days, here are the most viewed RVs.
Posted by on Feb 07, 2011
Whether you’re an individual RV seller or an RV dealer, if you aren’t adding video to your online RV ads, you’re shooting yourself in the foot! Video is the single most powerful new sales tools in the online RV advertising arsenal. A proven winner when it comes to moving online RV inventory quickly, video creates a personal bond between RV sellers and buyers while showing buyers exactly what they want to see — every square inch and detail of the RV they want to buy.
It’s easy to understand why potential RV buyers are attracted to online RV video ads. Think of how you buy a car. You walk around and sit in the vehicle, inspecting every inch of the vehicle inside and out and trying out all the controls as you mentally and physically “try on” the car to see how it fits your needs and lifestyle.
When you shop online for an RV, you lose that “try on” advantage. Photographs and detailed descriptions are helpful in narrowing the list of potential contenders to a few RV models, but fall short of putting you in the driver’s seat. Video allows you to “see” yourself in the RV. As you walk through an RV with the owner, you get a real feel for the interior space as your surrogate opens all the doors, peers inside all the nooks and crannies, punches all the buttons and turns all the knobs. It’s the next best thing to actually being there yourself!
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