Posted by Shawn Friesen | Vice President of RVT.com on Feb 09, 2012
For RV Dealers who use Google Adwords – here are a couple tips that can significantly lower the cost of your Campaigns, all the while generating more clicks from your qualified audience.
1. For each Ad Group (within a Campaign), always run two ads against each other. As time goes on, the ad with the higher Click-through-rate (CTR) will become obvious. Pause the ‘losing’ ad and create another using a slightly modified version of the ‘winning’ ad or totally new ad that you think will gain more clicks. Use this handy A/B Split Tester to confirm if the ad is truly a better performer.
The higher your CTR, the lower your Cost-per-click. Google calculates what is called “Ad Rank” by multiplying “Quality Score” x your highest bid. Quality Score is determined in part by the CTR of your keywords. Therefore, the higher CTR your ads bring, the higher your Quality Score, and the higher your Ad Rank. Higher Ad Rank means you don’t have to pay as much as a competitor for the same keyword. More info on Google Ad Rank here.
2. Use what’s called the ‘Peel ‘n Stick’ technique. First, take note of keywords that get a lot of impressions or clicks. Then, pause the keyword, and create a new Ad Group based only on that keyword. Create ads that use the specific keyword in the title and content, and craft the ad to appeal to a person searching with the particular keyword. For example – say you notice a lot of views for the keyword “RV Dealers in California.” Pause that keyword in the existing Ad Group, create a new Ad Group called “RV Dealers in California.” Use the keyword in the new Ad Group, and create an ad that will appeal specifically to someone searching the keyword “RV Dealers in California.” Remember to always pit two ads against one another to drive up your CTR and lower your CPC.
This technique will enable you to better capitalize on important keywords by creating ads that are more likely to be clicked. You can also change the URL on these targeted ads to drive traffic to a more relevant landing page. For example, for keyword “Class A RVs for Sale” you could have all clicks land on your inventory page for Class A RVs. The easier it is for a searcher to find what they are looking for the better.
Need someone to manage or setup an Adwords account for you? Check out the RVT.com Adwords Management Services for RV Dealers info sheet. Also, we provide Adwords Enhanced traffic to existing RVT.com dealer inventory – find out more.
Posted by Ashley Gannon on Feb 01, 2012
If Facebook were a country, it would be the third largest nation in the world. More than 50% of Americans have a Facebook account, and the majority of them are between the ages of 36 and 63, the prime target demographic for RV sales. If you’re an RV dealer, tapping into Facebook’s lucrative buyer-rich environment should be at the top of your marketing to-do list. RVT.com’s new social engagement marketing services for RV dealers make it easy for RV dealers to tap into the Facebook market and create a dynamic social media presence that will engage RV shoppers.
RV dealers who are making the switch from traditional marketing to social media marketing find that social media marketing requires a different mindset. Where traditional marketing is static, social media marketing is fluid. You can’t just come up with a single marketing plan and run with it all year. To engage the interest of Facebook users, you have to constantly tweak and reinvent your marketing plan.
Think of it as the difference between handing a customer a brochure and engaging them in conversation on the showroom floor. When you talk to a potential RV buyer face-to-face, you’re changing your presentation minute-to-minute to engage and maintain the shopper’s attention. Facebook business pages move your showroom conversations online where you can “talk” to a much larger crowd of RV shoppers.
RVT.com’s new social engagement marketing services can set up your RV dealership Facebook business page and show you how to start “talking”!
Posted by Ashley Gannon on Jan 23, 2012
It’s a new year and RV shoppers are online shopping for great RV deals so they’ll be ready to roll when the spring camping season starts. Google AdWords is a powerful tool that can drive those motivated RV shoppers to your RV dealership website and your online RV inventory. For a limited time, RVT.com is offering RV dealers the opportunity to experience the full power of Google AdWords for RV dealer classifieds at the very special rate of just $109 per month, a considerable savings over RVT.com’s already low monthly rate for this proven traffic-building service. Our special offer expires on January 31, 2012, so don’t delay. Contact RVT.com to open your RV dealer account today and add Google AdWords to your marketing arsenal.
RVT.com’s Google AdWords enhanced program for RV dealers provides expert customization of Google’s powerful AdWords program to your RV dealership. AdWords allows RV dealers to specifically target local RV shopper traffic or specific RV buyer demographic groups. A proven internet marketing tool, Google AdWords can significantly increase RV shopper traffic to your RV dealership website and online RV inventory.
Start the New Year off right and beef up your RV internet advertising program with Google AdWords for RV dealer classifieds on RVT.com. Call RVT.com today and let our team of crack IT pros put Google AdWords to work for your RV dealership.
Posted by Ashley Gannon on Dec 26, 2011
Banner ads on RVT.com are an excellent way for RV dealers to build brand recognition while increasing their customer base. When RV buyers look at a page of RV classified ads, the first thing their eye is attracted to is the banner ad at the top of the page. Banner ads sandwiched between the classifieds farther down on the page also attract attention, inviting RV shoppers to pause and take notice. At least that’s the goal. To achieve that goal and capture the attention of RV shoppers, RV dealers need to create banner ads with eye appeal.
You can create banner ads that attract the attention of RV buyers by using the following tips:
1. Banner ads have only seconds to make an impression on RV shoppers. Keep your message short and simple and your graphics clean and uncluttered. When RV shoppers look at your banner ad, they should be able to instantly grasp your message.
2. ALWAYS include a call to action in your RV banner ad. Tell the shopper exactly what you want him to do. Make sure your call to action stands out and is impossible to miss. If you want shoppers to click on your ad, include a large button with the words “CLICK NOW” on it.
More RV dealership banner ad tips next time
Posted by Ashley Gannon on Nov 11, 2011
Social media, particularly Facebook and Twitter, are the key to growing your RV dealership in today’s digital environment. In a typical month, 140 million unique visitors log onto Facebook, each spending an average 6.4 hours per month on the popular social media site. According to a September 2011 Nielson report, in May 2011 Americans spent 53.5 billion minutes on Facebook, the equivalent of 101,720 years!
Facebook and Twitter combined have nearly 1 billion active users worldwide, more than a fifth of whom live in the U.S. Social media aren’t just for the younger set either. Forty-eight percent of online Baby Boomers — the largest RV buyer demographic — maintain a profile on at least one social network. Social media can help RV dealers tap into the current buying pool and start building a relationship with the next generation of RV buyers.
As every RV dealer knows, to sell RVs you have to (1) put your brand where RV shoppers will see it, and (2) find a way to connect with shoppers that will draw them to your RV dealership. In today’s digital universe, Facebook and Twitter are the fastest, easiest way to accomplish both marketing goals. RVT.com’s newly launched Social Engagement Marketing program for RV dealers is geared to get you up and running on the most popular social networks with minimal effort and expense. Contact RVT.com today to find out what our new Social Engagement Marketing program can do for your RV dealership.
Posted by Ashley Gannon on Nov 02, 2011
Realtors say the key to selling a house is location, location, location. The same is true when you sell your RV. Whether you’re an individual RV seller or an RV dealer moving inventory, the location of your RV classified ad will have a critical impact on how quickly your RV sells. Your goal as an RV seller is to place your classified ad where it will be seen by the greatest number of potential RV buyers so that it will sell quickly. Accomplishing that goal depends on two key decisions: which website you list your ad on and where on the website your ad is displayed.
Listing your RV for sale on a classified ad website like RVT.com that is dedicated exclusively to RV sales will attract a more motivated and more targeted buyer pool than listing your RV ad on a website that offers a wide variety of items for sale. When shoppers visit RVT.com, they’re not looking for a baby crib or baseball memorabilia; they are there to buy an RV.
RV classified ad websites contain thousands of RV listings. On RVT.com, for example, there are currently 54,394 RVs for sale. Making your ad stand out so that it is noticed by RV shoppers can be a challenge. Paying a little extra for special placement on RVT.com’s homepage or the search page for a specific state or province increases the number of RV shoppers who will see your ad and guarantees that shoppers see your RV ad first.
Posted by Ashley Gannon on Aug 05, 2011
If you haven’t signed up yet for our FREE RVT Insight newsletter, you’re missing lots of hot tips and valuable information you can use to sell or buy an RV online. The month’s issue of RVT Insight contains valuable tips on writing online RV ads, a profile on toy hauler RVs, expert advice on how to inspect a used RV before you buy, and more.
Every month, subscribers to RVT’s free eNewsletter receive expert tips on buying and selling RVs online, useful information on RV care and maintenance, bulletins about new RV products and services, the latest buzz on important new RV trends, and much more. Readers consistently find RVT Insight both interesting to read and a valuable resource. If you are an RV shopper, seller or trader, you’ll want to sign up today to start receiving your free monthly email copies of RVT Insight. Sign up is easy; just click here to join our RVT Insight email club.
If you are an RV dealer, you’ll want to sign up to receive our free RV dealer edition of RVT Insight (click the link to register). The August dealer issue of RVT Insight shows how ad upgrades can speed sales, reports on new and improved lead and activity reporting tools, explains how banner ads target local customers, spotlights valuable new dealer resources, provides selling tips for dealers, and includes the monthly traffic report.
Don’t miss out; sign up today to receive RVT Insight.
Posted by Ashley Gannon on Jun 06, 2011
Tech-savvy RV dealers are using Twitter to ramp up their customer service programs. Increasingly, on-the-go consumers are relying on smartphones to connect, shop and conduct business. Today’s consumer doesn’t page through the yellow pages and is increasingly less likely to power-up his laptop to find an RV dealer or RV service center. Today, consumers turn to their smartphones to find stores, research purchases, compare prices, make purchases and get directions. Smartphone mobility allows RV customers to connect with RV dealerships from any location 24/7 and is changing customer expectations.
Today’s RV dealership customers expect around-the-clock access and instant response. Twitter allows RV dealers to meet and even exceed their customer’s expectations. Many RV dealers have already incorporated Twitter in their sales programs. RVT.com’s Twitter feed is one of the unique advantages of advertising dealership inventories on RVT.com. A proven advantage in RV sales, Twitter is quickly becoming an essential customer service tool.
Twitter provides customers with the immediate response they desire when something goes wrong with their RV. By monitoring tweets, RV dealership service centers can quickly respond to customer questions and schedule the necessary service, allowing the RV owner to get back on the road that much faster — and winning his loyalty in the process.
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