
Posted by Claire on Sep 30, 2011
Whether you’re selling a towable RV or looking to buy a 5th wheel RV or RV travel trailer, the fly in the ointment always seems to be the tow vehicle. After they sell their travel trailer, RV sellers are still stuck with the truck or heavy-duty SUV they used to tow it. New RV owners who have just purchased a travel trailer online can’t start using it until they buy a tow vehicle capable of towing their new rig. RVT.com offers the perfect solution for both RV buyers and sellers: packaged sales. For an extra $10, RV sellers can sell both their RV and their tow vehicle in linked ads on RVT.com
RV Sellers benefit. Listing your towable RV and tow vehicle together on RVT.com is a fast, easy solution for RV sellers who won’t have a use for their current truck or SUV once they sell their RV travel trailer. Selling both vehicles as a package will attract more buyers and give you more cash to put toward that spacious motorhome you’ve had your eye on.
RV Buyers benefit. If you’re buying your first towable RV, you’ll need a heavy-duty SUV or pickup truck to pull it. Just any truck won’t do. You need one with the capacity to pull the fully-loaded weight of your new rig. Buying an RV online with the vehicle that’s been used to tow it ensures that you’re buying a truck with the power to pull the load.
Posted by Claire on Sep 21, 2011
Nearly 100 million Americans, a quarter of the U.S. population, have gone mobile. Two in 5 of those mobile users regularly access the internet while they are on the move, 38% from smartphones. By 2015, internet marketing analyst eMarketer predicts that more than half of the U.S. population will be using smartphones as their primary form of communication with 3 in 5 smartphone users regularly conducting business over the mobile internet.
Double-digit growth in the number of smartphone users — up 49% this year — is predicted by eMarketer to continue through 2015 and most likely beyond. (eMarketer’s current prediction cycle stops at 2015.) Coupled with the fast-paced upgrading of mobile networks by competing mobile communication giants AT&T and Verizon — according to Time magazine each has spent $30 billion on network upgrades since 2009 — market analysts see a rapidly-growing trend toward a mobile lifestyle.
Already comfortable with online shopping, banking and business transactions, American consumers have been quick to embrace the advantages and convenience of mobile communication. Current trends place the U.S. on track to become an all-mobile community before 2020. RVT mobile apps for iPhone and iPad apps keep RV dealers abreast of current trends and position RV dealers to capitalize on changing communication and shopping habits to sell more RVs.
Posted by Claire on Sep 07, 2011
Online RV ads are the cheapest, fastest way to reach the largest possible audience of potential RV buyers; however, RV dealers are frequently disappointed when results fail to meet expectations. The key to a successful online marketing strategy that drives anticipated traffic and sales to your RV dealership is search engine optimization (SEO).
RVT.com has mastered the complex art of successful SEO and proven to be extremely successful at directing SEO results to RV dealership ad pages and websites. No. 1 in Google search results, RVT.com dealer ads are consistently listed in Google’s top search results for RV sales. Expertly targeted SEO is what distinguishes RVT.com from our competitors:
Every RVT.com page is optimized to be indexed by Google, the internet’s most popular search engine. Google organic search results direct millions of motivated RV shoppers to RVT.com every year, generating thousands of sales leads. In the past year, RV shoppers who visited RVT.com from Google alone, generated 15,500 email leads!
Every RVT.com page is optimized to appear on the first page of Google search results for relevant keywords. Studies have sh0wn that most online shoppers click only on websites that appear on the first page of search results. Sites that appear at the top of a search results list receive the most shopper traffic. When RV shoppers search for RV sales online, RVT.com consistently appears at the top of the list of search results retuned by Google.
Click here to find out how RVT.com can put Google to use for your RV dealership.
Posted by Claire on Aug 05, 2011
If you haven’t signed up yet for our FREE RVT Insight newsletter, you’re missing lots of hot tips and valuable information you can use to sell or buy an RV online. The month’s issue of RVT Insight contains valuable tips on writing online RV ads, a profile on toy hauler RVs, expert advice on how to inspect a used RV before you buy, and more.
Every month, subscribers to RVT’s free eNewsletter receive expert tips on buying and selling RVs online, useful information on RV care and maintenance, bulletins about new RV products and services, the latest buzz on important new RV trends, and much more. Readers consistently find RVT Insight both interesting to read and a valuable resource. If you are an RV shopper, seller or trader, you’ll want to sign up today to start receiving your free monthly email copies of RVT Insight. Sign up is easy; just click here to join our RVT Insight email club.
If you are an RV dealer, you’ll want to sign up to receive our free RV dealer edition of RVT Insight (click the link to register). The August dealer issue of RVT Insight shows how ad upgrades can speed sales, reports on new and improved lead and activity reporting tools, explains how banner ads target local customers, spotlights valuable new dealer resources, provides selling tips for dealers, and includes the monthly traffic report.
Don’t miss out; sign up today to receive RVT Insight.
Posted by Claire on Jun 03, 2011
There are as many reasons to buy an RV as there are RV models. Cheap travel, the ability to go wherever your spirit moves you, the opportunity to spend more time together as a family, the chance to show your kids the wonders of America, the inexpensive lifestyle, the pleasure of being part of the welcoming RV community — whatever your reason, living your dream starts with your search for the perfect RV.
The best way to find your dream RV is to shop online where you’ll find the greatest selection of RV types and models all in one place. Choose an online RV classified ad site like RVT.com that is dedicated exclusively to RV sales. These sites have knowledgeable articles that walk you through the RV purchasing process; helpful descriptions of different RV types and their typical features and cost; advanced search features that allow you to easily find and compare different RVs; and links to loan, insurance and escrow companies that serve the RV market.
Follow these tips to find your dream RV:
1. Think about how you plan to use your RV.
2. Research different RV types. Decide whether you want to buy a motorized RV or a travel trailer.
3. Research different models and choose the one that meets your budget and will provide you with the desired space, amenities and level of luxury.
4. Start shopping, using the search feature to find and compare models that meet your criteria.
Posted by Claire on May 16, 2011
All online RV classified ad websites are not created equal. Before deciding where to place your RV ad, it pays to do a little comparison shopping. Obviously, you want to list your RV for sale on a website that gets a lot of traffic and gives you quality service for your advertising dollar.
When comparing RV online ad sites, here’s what to look for:
> Look at the site’s traffic statistics. How many unique visitors have visited the site in the past month, and how many ads have they viewed? For example, 328,173 unique visitors visited RVT.com last month, initiating more than 3 million page views.
> Review the ad packages. Does the site offer free ads? RVT.com does.
> Can you post photos with your ad and how many at what cost? It costs only $25 to add 3 photos to your online ad on RVT.com; a third of what some competitors charge.
> Can you post video with your ad? RVT.com is one of the few sites to offer video ads.
> Does the site offer a cost-effective run until sold option? On RVT.com you can run your ad until your RV sells for just $65 and that includes 30 photos and video.
To see how RVT.com stacks up against the competition, click Compare RVT on the left sidebar on our home page. We’re confident that RVT.com delivers more than other online RV ad sites for a better price. Click here to place your RV ad on RVT.com today.
Posted by Claire on Mar 30, 2011
When creating your online RV classified ad, you want to make sure you include all of the information that potential RV buyers might search for. The RV search features on internet ad sites like RVT.com are linked to specific key words. When a site visitor initiates a search, complex algorithms match his search terms with data entered on RVT.com. If your ad contains the words used in the search request, it will be included in the results list presented to the site visitor. You want your RV ad to pop up in as many search results as possible.
When creating an online classified ad, RV sellers should take advantage of both the fill-in-the-blank vehicle specifications form and the description box (step 2 of RVT’s easy 4-step ad creation process). Make sure you fill in all of the applicable boxes on the RV specifications form, including selling price. RVT.com’s advanced search feature allows buyers to exclude ads without a listed price. Failure to include a price or any vital detail about your RV minimizes your ad’s exposure to potential buyers.
In the description section, RV sellers should list all of the additional features that buyers might be interested in. RVT.com gives RV sellers unlimited description space so use it to your advantage. Make sure you include any deluxe features, whether factory installed or after-market, and anything that makes your RV unique. Grouping features by type (systems, appliances, exterior, storage, etc.) makes it easier for buyers to find what they’re looking for.
Posted by Claire on Mar 28, 2011
Selling your RV is online is easy when you follow RVT.com’s simple 4-step ad creation process, but there are a few tricks we’ve learned from more than 15 years in the online sales business. Ads that generate the greatest number of page views and the most calls from potential RV buyers do the following:
1. Attract the attention of potential RV buyers. Buyers look for RVs on RVT.com either by browsing photos or searching for specific makes and models. Online buying is a visual experience. Most buyers skip over ads without a photo. In addition to the thumbnail photo, sellers should publish plenty of photos with their ad and take advantage of RVT.com’s video posting. RV buyers want to see what they’re buying. The more you show them; the more likely they are to contact you.
2. Provide complete info about your RV. Your ad is your salesman when you sell your RV online. You have to anticipate buyers’ questions and answer them in your ad. Providing maximum information helps target the buyers who are most likely to buy your RV. RV sellers should fill in every applicable blank when completing the Vehicle ID form for their ad. RVT.com links this information to numerous search features that drive site visitors to ads. The more data you enter; the more often your RV will be included in search results.
Next time: Describing your RV
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