Posted by Ashley Gannon on Jan 06, 2012
If you’ve had your eye on a classy late-model RV you found on RVT.com, don’t wait too long to make an offer. Every month, 500,000 RV shoppers visit RVT.com. If you don’t act quickly, someone else could scoop up that great RV bargain you have your heart set on. Of course, RVT.com’s heavy traffic volume also makes it easier to sell your current RV so you can afford to upgrade your rig. But don’t procrastinate; list your RV for sale on RVT.com now to take advantage of heavy RV shopper traffic.
January and February are prime months for online RV sales. With holiday traveling over, RV families who want to upgrade to a larger or newer motorhome (and empty-nesters who are ready to downsize to a smaller, more fuel-efficient travel trailer) are checking online RV listings daily. RV shoppers are motivated to purchase their next RV well before the start of spring break so they’re ready to roll when the spring camping season starts.
Selling your RV online puts your RV listing where hundreds of thousands of motivated RV shoppers will see it every month. (If you have a towable RV, you can also list your truck for sale on RVT.com.) Listing your RV for sale online expands your pool of potential RV buyers well beyond your local area, attracting RV buyers from across your state and the country. The time to list your RV on RVT.com is now! Click here to place your RV ad today.
Posted by Ashley Gannon on Dec 26, 2011
Banner ads on RVT.com are an excellent way for RV dealers to build brand recognition while increasing their customer base. When RV buyers look at a page of RV classified ads, the first thing their eye is attracted to is the banner ad at the top of the page. Banner ads sandwiched between the classifieds farther down on the page also attract attention, inviting RV shoppers to pause and take notice. At least that’s the goal. To achieve that goal and capture the attention of RV shoppers, RV dealers need to create banner ads with eye appeal.
You can create banner ads that attract the attention of RV buyers by using the following tips:
1. Banner ads have only seconds to make an impression on RV shoppers. Keep your message short and simple and your graphics clean and uncluttered. When RV shoppers look at your banner ad, they should be able to instantly grasp your message.
2. ALWAYS include a call to action in your RV banner ad. Tell the shopper exactly what you want him to do. Make sure your call to action stands out and is impossible to miss. If you want shoppers to click on your ad, include a large button with the words “CLICK NOW” on it.
More RV dealership banner ad tips next time
Posted by Ashley Gannon on Nov 02, 2011
Realtors say the key to selling a house is location, location, location. The same is true when you sell your RV. Whether you’re an individual RV seller or an RV dealer moving inventory, the location of your RV classified ad will have a critical impact on how quickly your RV sells. Your goal as an RV seller is to place your classified ad where it will be seen by the greatest number of potential RV buyers so that it will sell quickly. Accomplishing that goal depends on two key decisions: which website you list your ad on and where on the website your ad is displayed.
Listing your RV for sale on a classified ad website like RVT.com that is dedicated exclusively to RV sales will attract a more motivated and more targeted buyer pool than listing your RV ad on a website that offers a wide variety of items for sale. When shoppers visit RVT.com, they’re not looking for a baby crib or baseball memorabilia; they are there to buy an RV.
RV classified ad websites contain thousands of RV listings. On RVT.com, for example, there are currently 54,394 RVs for sale. Making your ad stand out so that it is noticed by RV shoppers can be a challenge. Paying a little extra for special placement on RVT.com’s homepage or the search page for a specific state or province increases the number of RV shoppers who will see your ad and guarantees that shoppers see your RV ad first.
Posted by Ashley Gannon on Sep 30, 2011
Whether you’re selling a towable RV or looking to buy a 5th wheel RV or RV travel trailer, the fly in the ointment always seems to be the tow vehicle. After they sell their travel trailer, RV sellers are still stuck with the truck or heavy-duty SUV they used to tow it. New RV owners who have just purchased a travel trailer online can’t start using it until they buy a tow vehicle capable of towing their new rig. RVT.com offers the perfect solution for both RV buyers and sellers: packaged sales. For an extra $10, RV sellers can sell both their RV and their tow vehicle in linked ads on RVT.com
RV Sellers benefit. Listing your towable RV and tow vehicle together on RVT.com is a fast, easy solution for RV sellers who won’t have a use for their current truck or SUV once they sell their RV travel trailer. Selling both vehicles as a package will attract more buyers and give you more cash to put toward that spacious motorhome you’ve had your eye on.
RV Buyers benefit. If you’re buying your first towable RV, you’ll need a heavy-duty SUV or pickup truck to pull it. Just any truck won’t do. You need one with the capacity to pull the fully-loaded weight of your new rig. Buying an RV online with the vehicle that’s been used to tow it ensures that you’re buying a truck with the power to pull the load.
Posted by Ashley Gannon on Sep 21, 2011
Nearly 100 million Americans, a quarter of the U.S. population, have gone mobile. Two in 5 of those mobile users regularly access the internet while they are on the move, 38% from smartphones. By 2015, internet marketing analyst eMarketer predicts that more than half of the U.S. population will be using smartphones as their primary form of communication with 3 in 5 smartphone users regularly conducting business over the mobile internet.
Double-digit growth in the number of smartphone users — up 49% this year — is predicted by eMarketer to continue through 2015 and most likely beyond. (eMarketer’s current prediction cycle stops at 2015.) Coupled with the fast-paced upgrading of mobile networks by competing mobile communication giants AT&T and Verizon — according to Time magazine each has spent $30 billion on network upgrades since 2009 — market analysts see a rapidly-growing trend toward a mobile lifestyle.
Already comfortable with online shopping, banking and business transactions, American consumers have been quick to embrace the advantages and convenience of mobile communication. Current trends place the U.S. on track to become an all-mobile community before 2020. RVT mobile apps for iPhone and iPad apps keep RV dealers abreast of current trends and position RV dealers to capitalize on changing communication and shopping habits to sell more RVs.
Posted by Ashley Gannon on Sep 07, 2011
Online RV ads are the cheapest, fastest way to reach the largest possible audience of potential RV buyers; however, RV dealers are frequently disappointed when results fail to meet expectations. The key to a successful online marketing strategy that drives anticipated traffic and sales to your RV dealership is search engine optimization (SEO).
RVT.com has mastered the complex art of successful SEO and proven to be extremely successful at directing SEO results to RV dealership ad pages and websites. No. 1 in Google search results, RVT.com dealer ads are consistently listed in Google’s top search results for RV sales. Expertly targeted SEO is what distinguishes RVT.com from our competitors:
Every RVT.com page is optimized to be indexed by Google, the internet’s most popular search engine. Google organic search results direct millions of motivated RV shoppers to RVT.com every year, generating thousands of sales leads. In the past year, RV shoppers who visited RVT.com from Google alone, generated 15,500 email leads!
Every RVT.com page is optimized to appear on the first page of Google search results for relevant keywords. Studies have sh0wn that most online shoppers click only on websites that appear on the first page of search results. Sites that appear at the top of a search results list receive the most shopper traffic. When RV shoppers search for RV sales online, RVT.com consistently appears at the top of the list of search results retuned by Google.
Click here to find out how RVT.com can put Google to use for your RV dealership.
Posted by Ashley Gannon on Aug 05, 2011
If you haven’t signed up yet for our FREE RVT Insight newsletter, you’re missing lots of hot tips and valuable information you can use to sell or buy an RV online. The month’s issue of RVT Insight contains valuable tips on writing online RV ads, a profile on toy hauler RVs, expert advice on how to inspect a used RV before you buy, and more.
Every month, subscribers to RVT’s free eNewsletter receive expert tips on buying and selling RVs online, useful information on RV care and maintenance, bulletins about new RV products and services, the latest buzz on important new RV trends, and much more. Readers consistently find RVT Insight both interesting to read and a valuable resource. If you are an RV shopper, seller or trader, you’ll want to sign up today to start receiving your free monthly email copies of RVT Insight. Sign up is easy; just click here to join our RVT Insight email club.
If you are an RV dealer, you’ll want to sign up to receive our free RV dealer edition of RVT Insight (click the link to register). The August dealer issue of RVT Insight shows how ad upgrades can speed sales, reports on new and improved lead and activity reporting tools, explains how banner ads target local customers, spotlights valuable new dealer resources, provides selling tips for dealers, and includes the monthly traffic report.
Don’t miss out; sign up today to receive RVT Insight.
Posted by Ashley Gannon on Jun 03, 2011
There are as many reasons to buy an RV as there are RV models. Cheap travel, the ability to go wherever your spirit moves you, the opportunity to spend more time together as a family, the chance to show your kids the wonders of America, the inexpensive lifestyle, the pleasure of being part of the welcoming RV community — whatever your reason, living your dream starts with your search for the perfect RV.
The best way to find your dream RV is to shop online where you’ll find the greatest selection of RV types and models all in one place. Choose an online RV classified ad site like RVT.com that is dedicated exclusively to RV sales. These sites have knowledgeable articles that walk you through the RV purchasing process; helpful descriptions of different RV types and their typical features and cost; advanced search features that allow you to easily find and compare different RVs; and links to loan, insurance and escrow companies that serve the RV market.
Follow these tips to find your dream RV:
1. Think about how you plan to use your RV.
2. Research different RV types. Decide whether you want to buy a motorized RV or a travel trailer.
3. Research different models and choose the one that meets your budget and will provide you with the desired space, amenities and level of luxury.
4. Start shopping, using the search feature to find and compare models that meet your criteria.
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