If Facebook turned communication into participatory social interaction, Twitter gave it immediacy. It’s the one-two punch that is reshaping the way RV dealers interact with their customers. The overwhelming popularity, universal appeal and interconnectedness of new social media platforms like Facebook, Twitter and YouTube have RV dealers scrambling to develop new marketing strategies that appeal to today’s plugged in, technology-driven consumers.

Consumers are no longer content to sit back and let your sales pitch wash over them, they are using Facebook and Twitter to inject themselves into the sales process, taking an active role whether it’s offered or not. RV dealers can embrace social media and learn how to make it work for them or go down for the count because the only winners in today’s marketing arena are going to be those RV dealers who have integrated social media into their dealership marketing programs….Click here to Continue to Full Article.