RVs Are Memory Makers

“We’re memory makers.” That’s how Robert J. Olson, head of Winnebago Industries, defined recreational vehicles in an interview on U.S. News & World Report/Money online. Olson was trying to explain why RVing has endured even during our country’s lean times.

RVing is the quintessential family activity — mom, dad and the kids piled into a small space, working together to survive in the wild, bonding, depending on themselves and each other. It doesn’t matter that the modern “wilderness” includes electric and sanitary hookups, a pool, Wi-Fi, a playground, mini golf, a small grocery and a host of other not so primitive amenities. And it doesn’t matter that the RV in which your family is “roughing it” is equipped with all the comforts of home — a fully-stocked kitchen, spacious living room slideout with plasma TV and surround sound, its own bathroom with shower, comfortable sleeping berths for everyone and plenty of storage to hold all the kids’ toys. What matters is that RVing brings families together.

RVing takes you away from all the distractions of normal everyday living and helps you focus on what’s truly important in life — your family. RVing offers opportunities for parents to teach and children to learn and in the process build self-confidence. RVing offers opportunities for families to play together and parents and children to bond. Parents who have found memories of RV camping trips with their families want to share that experience with their own children. Buying an RV is a wonderful way to build family memories.