RV Lifestyle Attracting Young RV Buyers
Posted by Shawn Friesen | Vice President of RVT.com on Jan 29, 2010Move over gramps! That sharp-looking motorhome that just cruised into the space next to yours is more likely to be owned by someone in his 30s or 40s than a retiree enjoying his golden years. RVs used to be associated with the silver-haired set, but no more. Today, it’s folks in their 30s and 40s who are driving up RV sales.
RV buyers under age 35 are the fastest growing segment of America’s RV Nation. RV owners in their 40s now outnumber RVing seniors who have passed their 55th birthday. While Baby Boomers have been swelling RV ownership ranks for years, nearly 1 in 9 American families led by 35 to 54-year-olds now owns an RV. High RV ownership rates extend across the 40-year age span from 35 to 75. The Recreation Vehicle Industry Association (RVIA) estimates that America’s RV Nation is 30 million strong and growing!
It’s not surprising then that RV sales rose 23% last year despite the country’s economic problems and are predicted to increase by 27% this year. No wonder investment guru Warren Buffett’s Berkshire Hathaway Inc. invested $40 million in RV manufacturer Coachmen Industries when stock prices hit a recession pothole in 2008. Buffet’s faith in the future of the RV industry has certainly paid off, and your investment in an RV will too. Online RV sales offer plenty of variety and excellent prices. Isn’t it time you joined the RV Nation?















