Why RV Dealers Should Be on Facebook
Globally, there are 500 million active users on Facebook, a number that is expected to double by the end of next year. A bit more than one-fifth of all Facebook users – 150 million – reside in the U.S. where nearly 50% of all Americans have a Facebook account. The typical Facebook user has 130 friends with whom he communicates regularly and maintains an active connection to 80 community web pages or forums. On any given day, 50% of Facebook users log onto Facebook where they share an average 30 billion pieces of information.
The statistics are staggering! If Facebook were a country, it would be the third largest nation in the world, according to a February 21, 2011 report by Time magazine. Like the invention of the printing press, Facebook and its social media siblings Twitter and YouTube are changing the way people communicate and the way products are marketed. Savvy business leaders know that to sell product, you have to put your message where people will see it. Today, that means on Facebook.
Don’t make the mistake of thinking Facebook is a “teen thing” you can ignore. U.S. consumers between the ages of 36 and 63, the target demographic for RV sales, slightly outnumber younger users between the ages of 18 to 35. Since those younger folks represent the next generation of likely RV buyers, you might as well get your foot in the door now.
Leveraging Facebook to promote your RV dealership requires a different approach than traditional marketing programs. Facebook is a highly social and interactive media. The goal of social media marketing is not just to catch the attention of an individual consumer, but to engage the interest of the customer in such a way that he willingly shares your message with his Facebook friends, who share it with their friends, initiating a chair reaction as your message bounces along Facebook’s neuro-pathways. With each bounce, your message is seen by more people, building your brand and funneling potential customers to your website while exponentially multiplying the scope and power of your marketing message.
Learning to harness that kind of raw marketing power can be a challenge. It takes time and skilled search engine optimization to create an effective Facebook page and build a dedicated fan base. The process can be a little intimidating, especially for RV dealers who are new to social media marketing. Fortunately, you don’t have to reinvent the wheel. When RV dealers advertise on RVT.com, they immediately benefit from our already-established, well-ranked Facebook page and profit from our large and constantly-growing fan base. RVT.com gives RV dealers the immediate Facebook access and established presence they need to tap into the marketing power of Facebook.
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